I tried to avoid reporting on the Tim Tebow fad, but I guess I have to. On December 14, 2011, XV Enterprises, a marketing firm run by Tim Tebow's older brother, filed a trademark application for “Tim Tebow" in various goods and services including trading cards. The details of this listing are provided below:
Word Mark: TIM TEBOW
Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper goods, namely, posters, school supplies, books, magazines, party goods, playing cards, stationery, mounted and/or unmounted photographs, comic books, calendars, notebooks, memo pads, pens, pencils, stickers, erasers, pencil sharpeners, pencil cases, staplers, writing paper, envelopes, paper weights, paper coasters, paper mats, giftwrap paper, drawing rulers, postcards and trading cards
Standard Characters Claimed:
Mark Drawing: Code (4) STANDARD CHARACTER MARK
Serial Number: 85495212
Filing Date: December 14, 2011
Current Filing Basis: 1B
Original Filing Basis: 1B
Owner: (APPLICANT) XV Enterprises LLC LIMITED LIABILITY COMPANY FLORIDA 5082 Hampden Avenue, Suite 115 Denver COLORADO 80222
Attorney of Record: Anthony M. Keats
Type of Mark: TRADEMARK
Live/Dead Indicator: LIVE
Not only is he a crusading quarterback, he's now a trademark too.
It's not unusual for celebrities and athletes to trademark their names. What it likely means though, is that cease and desist letters may be in the works for some attempting to freeload off Tebow's reputation and the enormous fad that he has spawned.
Let's just hope someone doesn't try and patent or trademark tebowing. Actually, let's hope they do. That way, someone can run around and sue everyone for doing it.