Ultimate Super Bowl Programs Collecting Guide

Ultimate Super Bowl Programs Collecting Guide

History

The Super Bowl has become something so big that, for many, it is not even about the game itself. Along with deciding the yearly NFL champion and showcasing a ton of expensive commercials, the Super Bowl represents a great opportunity for collectors. Super Bowl programs remain appealing to this day due to their continuity and display potential to celebrate the big game.

Ultimate Guide to Collecting Super Bowl Programs

The following guide covers the collecting side of Super Bowl programs and offers a complete visual guide to each release.

Super Bowl Programs History and Design

The history of the Super Bowl program starts with the very first title game between the AFL and NFL in 1967. Although it was not known as the Super Bowl at that point, it would not take long for the name to become synonymous with one of the biggest annual sporting events in the world.

Ultimate Super Bowl Programs Collecting Guide 1

The 1969 title game program was the first to feature Super Bowl on the cover and, to date, the only one to feature an action image of the two teams.

While it took a few years for the Super Bowl program to hammer down a specific style, starting in 1976, the actual trophy became a major feature of the cover along with something indicative of the city where the game was being held. That basic design has continued up to the present day.

Many collectors will also notice that the designs on the Super Bowl programs largely coincide with the Super Bowl ticket stubs from each game. This presents an intriguing combo keepsake for collectors. Replica Super Bowl rings have also proven very popular with collectors.

Programs can be found for title games that pre-date the Super Bowl-period of the NFL, as well, and they are also quite valuable.

Super Bowl Programs Value and Condition

Although the interest in Super Bowl programs remains strong across the board, the most lucrative options came in the first few decades of the big game. The very earliest Super Bowl programs are the most notable, especially the first two games, which can push into the four-figure range for a ticket-and-program combo.

Like any other collectible, the condition is very important in terms to value. Unlike other options such as ticket stubs or sports cards, grading is not a common practice for Super Bowl programs. This means that collectors need to pay special attention to the images and ask for actual pictures of the item instead of stock photos. Obvious defects, such as creases or rips, will decrease the value, as well as loose or missing pages.

Given the specific connection to the game, it is also common to find signed versions from the players of the winning Super Bowl team. Full team-signed Super Bowl programs or single-signed versions by top players have an added premium, especially authenticated versions.

Super Bowl Program Editions

A key interest for many collectors who pursue Super Bowl programs is acquiring the editions that were actually distributed at the Super Bowl. This was a very simple prospect during the early years because there was generally only one option and it was found at the game. As the event and audience became bigger, the NFL started releasing an edition at newsstands and other retail avenues. For many years, it was still easy to distinguish these versions because the retail edition included a UPC code on the front of the program. However, starting in the 2000s, more editions entered the fold.

Ultimate Super Bowl Programs Collecting Guide 2

Now, there are multiple versions of the Super Bowl program. Most years, the editions at newsstands can be found with UPC codes. Since they are printed and distributed ahead of the Super Bowl, they do not normally feature the team logos, making them easier to spot. There are also "Official Super Bowl Programs" without UPC codes. These include the team logos. In addition, there are Hologram or "Holographic Stadium Collection" editions that are sold at the Super Bowl. The metallic cover makes them very easy to spot.

Beyond the standard paperback editions, there are occasionally hardcover editions that normally have a limited print run.

And if you like the art used on the covers but don't really care about the Super Bowl program itself, Fanatics sells licensed canvas prints for every Super Bowl game.

The full gallery showcasing each of the Super Bowl programs can be seen by using the tab above. Only one main version is shown for each year.

 

Gallery

Ultimate Super Bowl Programs Gallery and Checklist

Shop for Super Bowl programs or check completed sales prices using the eBay links. 

Super Bowl I Program - 1967 (SB1)

Green Bay Packers vs. Kansas City Chiefs

Ultimate Super Bowl Programs Collecting Guide 3

Super Bowl II Program - 1968 (SB2)

Green Bay Packers vs. Oakland Raiders

Ultimate Super Bowl Programs Collecting Guide 4

Super Bowl III Program - 1969 (SB3)

New York Jets vs. Baltimore Colts

Ultimate Super Bowl Programs Collecting Guide 5

Super Bowl IV Program - 1970 (SB4)

Kansas City Chiefs vs. Minnesota Vikings

Ultimate Super Bowl Programs Collecting Guide 6

Super Bowl V Program - 1971 (SB5)

Baltimore Colts vs. Dallas Cowboys

Ultimate Super Bowl Programs Collecting Guide 7

Super Bowl VI Program - 1972 (SB6)

Dallas Cowboys vs. Miami Dolphins

Ultimate Super Bowl Programs Collecting Guide 8

Super Bowl VII Program - 1973 (SB7)

Miami Dolphins vs. Washington Redskins

Ultimate Super Bowl Programs Collecting Guide 9

Super Bowl VIII Program - 1974 (SB8)

Miami Dolphins vs. Minnesota Vikings

Ultimate Super Bowl Programs Collecting Guide 10

Super Bowl IX Program - 1975 (SB9)

Pittsburgh Steelers vs. Minnesota Vikings

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Super Bowl X Program - 1976 (SB10)

Pittsburgh Steelers vs. Dallas Cowboys

Ultimate Super Bowl Programs Collecting Guide 12

Super Bowl XI Program - 1977 (SB11)

Oakland Raiders vs. Minnesota Vikings

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Super Bowl XII Program - 1978 (SB12)

Dallas Cowboys vs. Denver Broncos

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Super Bowl XIII Program - 1979 (SB13)

Pittsburgh Steelers vs. Dallas Cowboys

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Super Bowl XIV Program - 1980 (SB14)

Pittsburgh Steelers vs. Los Angeles Rams

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Super Bowl XV Program - 1981 (SB15)

Oakland Raiders vs. Philadelphia Eagles

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Super Bowl XVI Program - 1982 (SB16)

San Francisco 49ers vs. Cincinnati Bengals

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Super Bowl XVII Program - 1983 (SB17)

Washington Redskins vs. Miami Dolphins

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Super Bowl XVIII Program - 1984 (SB18)

Los Angeles Raiders vs. Washington Redskins

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Super Bowl XIX Program - 1985 (SB19)

San Francisco 49ers vs. Miami Dolphins

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Super Bowl XX Program - 1986 (SB20)

Chicago Bears vs. New England Patriots

Ultimate Super Bowl Programs Collecting Guide 22

Super Bowl XXI Program - 1987 (SB21)

New York Giants vs. Denver Broncos

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Super Bowl XXII Program - 1988 (SB22)

Washington Redskins vs. Denver Broncos

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Super Bowl XXIII Program - 1989 (SB23)

San Francisco 49ers vs. Cincinnati Bengals

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Super Bowl XXIV Program - 1990 (SB24)

San Francisco 49ers vs. Denver Broncos

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Super Bowl XXV Program - 1991 (SB25)

New York Giants vs. Buffalo Bills

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Super Bowl XXVI Program - 1992 (SB26)

Washington Redskins vs. Buffalo Bills

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Super Bowl XXVII Program - 1993 (SB27)

Dallas Cowboys vs. Buffalo Bills

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Super Bowl XXVIII Program - 1994 (SB28)

Dallas Cowboys vs. Buffalo Bills

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Super Bowl XXIX Program - 1995 (SB29)

San Fran 49ers vs. San Diego Chargers

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Super Bowl XXX Program - 1996 (SB30)

Dallas Cowboys vs. Pittsburgh Steelers

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Super Bowl XXXI Program - 1997 (SB31)

Green Bay Packers vs. New England Patriots

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Super Bowl XXXII Program - 1998 (SB32)

Denver Broncos vs. Green Bay Packers

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Super Bowl XXXIII Program - 1999 (SB33)

Denver Broncos vs. Atlanta Falcons

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Super Bowl XXXIV Program - 2000 (SB34)

St. Louis Rams vs. Tennessee Titans

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Super Bowl XXXV Program - 2001 (SB35)

Baltimore Ravens vs. New York Giants

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Super Bowl XXXVI Program - 2002 (SB36)

New England Patriots vs. St. Louis Rams

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Super Bowl XXXVII Program - 2003 (SB37)

Tampa Bay Buccaneers vs. Oakland Raiders

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Super Bowl XXXVIII Program - 2004 (SB38)

New England Patriots vs. Carolina Panthers

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Super Bowl XXXIX Program - 2005 (SB39)

New England Patriots vs. Philadelphia Eagles

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Super Bowl XL Program - 2006 (SB40)

Pittsburgh Steelers vs. Seattle Seahawks

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Super Bowl XLI Program - 2007 (SB41)

Indianapolis Colts vs. Chicago Bears

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Super Bowl XLII Program - 2008 (SB42)

New York Giants vs. New England Patriots

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Super Bowl XLIII Program - 2009 (SB43)

Pittsburgh Steelers vs. Arizona Cardinals

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Super Bowl XLIV Program - 2010 (SB44)

New Orleans Saints vs. Indianapolis Colts

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Super Bowl XLV Program - 2011 (SB45)

Green Bay Packers vs. Pittsburgh Steelers

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Super Bowl XLVI Program - 2012 (SB46)

New York Giants vs. New England Patriots

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Super Bowl XLVII Program - 2013 (SB47)

Baltimore Ravens vs. San Francisco 49ers

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Super Bowl XLVIII Program - 2014 (SB48)

Seattle Seahawks vs. Denver Broncos

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Super Bowl XLIX Program - 2015 (SB49)

New England Patriots vs. Seattle Seahawks

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Super Bowl 50 Program - 2016 (SB50)

Denver Broncos vs. Carolina Panthers

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Super Bowl LI Program - 2017 (SB51)

New England Patriots vs. Atlanta Falcons

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Super Bowl LII Program - 2018 (SB52)

New England Patriots vs. Philadelphia Eagles

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Super Bowl LIII Program - 2019 (SB53)

New England Patriots vs. Los Angeles Rams

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Super Bowl LIV Program - 2020 (SB54)

Kansas City Chiefs vs. San Francisco 49ers

Ultimate Super Bowl Programs Collecting Guide 56

Super Bowl LV Program - 2021 (SB55)

Kansas City Chiefs vs. Tampa Bay Buccaneers

Ultimate Super Bowl Programs Collecting Guide 2

 

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Trey Treutel

 |  E-Mail Author
Trey Treutel is an Ole Miss grad and a lifelong sports fanatic. He is a huge fan of the NBA and NFL, as well as soccer, college basketball and college football. As a kid, he collected football and basketball cards. In more recent years, he started collecting basketball cards again on a whim and has since expanded to other sports and entertainment options. Find Trey on Twitter at @datreute.

User Comments

  1. Both SB III and SB IV are rare, but SB IV programs are somewhat more plentiful because the NFL printed a “collector’s edition” which featured all four league championship game semifinalists. Despite the name, this is not the more desirable program. You want the “stadium edition” which featured just the two finalists, Vikings and Chiefs.

    If you find one on ebay, make sure the seller clearly identifies which one he is selling.

  2. DAVID BOSS SAID IN 1988 THAT 50,000 TO 60,000 PROGRAMS WERE PRINTED ON AVERAGE FOR THE FIRST 10 PROGRAMS. HOWEVER, ONLY 40,000 PROGRAMS WERE PRINTED FOR SUPER BOWL 5. SUPER BOWL 5 PROGRAM IS THE RAREST EDITION. BOSS ALSO DISCUSSED IN 1976 THE FACT IN SUPER BOWL 10 PROGRAM THAT SUPER BOWL 2 TRUCK SLID OFF THE ROAD. DAVID BOSS OF NFL PROPERTIES PUBLISHED THE FIRST 25 SUPER BOWL PROGRAMS.

  3. I ALSO ONCE OWNED A COLLECTOR’S EDITION OF THE SUPER BOWL 3 PROGRAM. PROBABLY RARER THAN THE SUPER BOWL 4 COLLECTOR’S EDITION. FOR THOSE OF YOU LOOKING FOR VALUES FOR YOUR SUPER BOWL PROGRAMS AND TICKETS, JUST CHECK THE ARTICLES NOW ON THE INTERNET.

  4. I have a question pertaining to the Super Bowl XXXIV program (Rams-Titans). It actually coincided with the debut of the NFL Insider magazine. Every edition I’ve ever seen features the 4 Conference Championship teams as opposed to just the Rams and Titans. Was there ever a program printed that just featured the Rams and Titans?

  5. No. They only had a week between the conference championships and the Super Bowl XXXIV. This was the first year they started the season after Labor Day. I’ve only ever seen the upc-less version, a version with a upc, and a ton with mailing labels printed on.

  6. Where can I find more information on the III and IV “collector’s edition” programs? Were they put out before the Super Bowl or after? I’m just not sure why they’d include the 4 semi-finalists in there if it came out after. Any other differences? I can’t find out much about them.

    I also don’t think there are 5 versions out there for those later programs from 2000 on. A lot of times photos were used online to sell the program and there isn’t really a version that looks like it. There is just the UPC version (no team logos), the UPC-less version (with team logos) and the hologram version (with team logos). Now they don’t even make the non-hologram version. I’ve confirmed that with the publisher.

  7. RE: SB 28, DAL v BUF @ ATL: This was another game w/only one week between the conference championships and the Super Bowl game.

    AFAIK, all SB 28 programs include the four conference semi-finalists.

    I’ve never seen a SB 28 program for sale that included only the two finalists.

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