Ultimate Guide to Collecting Super Bowl Programs

Ultimate Guide to Collecting Super Bowl Programs

History


The Super Bowl has become something so big that, for many, it is not even about the game itself. Along with deciding the yearly NFL champion and showcasing a ton of expensive commercials, the Super Bowl represents a great opportunity for collectors. Super Bowl programs remain appealing to this day due to their continuity and display potential to celebrate the big game. The following guide covers the collecting side of Super Bowl programs and offers a complete visual guide to each release.

Super Bowl Programs History and Design

The history of the Super Bowl program starts with the very first title game between the AFL and NFL in 1967. Although it was not known as the Super Bowl at that point, it would not take long for the name to become synonymous with one of the biggest annual sporting events in the world.

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The 1969 title game program was the first to feature Super Bowl on the cover and, to date, the only one to feature an action image of the two teams.

While it took a few years for the Super Bowl program to hammer down a specific style, starting in 1976, the actual trophy became a major feature of the cover along with something indicative of the city where the game was being held. That basic design has continued up to the present day.

Many collectors will also notice that the designs on the Super Bowl programs largely coincide with the Super Bowl ticket stubs from each game. This presents an intriguing combo keepsake for collectors. Replica Super Bowl rings have also proven very popular with collectors.

Programs can be found for title games that pre-date the Super Bowl-period of the NFL, as well, and they are also quite valuable.

Super Bowl Programs Value and Condition

Although the interest in Super Bowl programs remains strong across the board, the most lucrative options came in the first few decades of the big game. The very earliest Super Bowl programs are the most notable, especially the first two games, which can push near $1,000 for a ticket-and-program combo.

Like any other collectible, the condition is very important in terms to value. However, unlike other options like ticket stubs or sports cards, grading is not a common practice for Super Bowl programs. This means that collectors need to pay special attention to images when shopping for older programs. Obvious defects, such as creases or rips, will decrease the value, as well as loose or missing pages.

Given the specific connection to the game, it is also common to find signed versions from the players of the winning Super Bowl team. Full team-signed Super Bowl programs or single-signed versions by top players have an added premium.

Shop for Super Bowl Programs on NFL Shop.

Super Bowl Program Editions

A key interest for many collectors who pursue Super Bowl programs is acquiring the editions that were actually distributed at the Super Bowl. This was a very simple prospect during the early years because there was only one option and it was found at the game. As the event and audience became bigger, the NFL started releasing an edition at newsstands and other retail avenues. For many years, it was still easy to distinguish these versions because the retail edition included a UPC code on the front of the program. However, starting in the 2000s, more editions entered the fold.

Now, there are multiple versions of the Super Bowl program, and most years can have five versions that are all very similar. The editions at newsstands can be found with and without UPC codes. Since they are printed and distributed ahead of the Super Bowl, they do not normally feature the team logos, making them easier to spot. There are also "Official Super Bowl Programs" that come with and without UPC codes and include the team logos. They are also found at various outlets. Lastly, there are Hologram or "Holographic Stadium Collection" editions that are sold at the Super Bowl. The metallic cover makes them very easy to spot.

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In addition to those standard paperback editions, there are occasionally hardcover editions that normally have a limited print run.

And if you like the art used on the covers but don't really care about the Super Bowl program itself, Fanatics sells licensed canvas prints for every Super Bowl game. 

The full gallery showcasing each of the Super Bowl programs can be seen by using the tab above. Only one main version is shown for each year.

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Gallery

Complete Visual Guide to the Super Bowl Programs

Click on the images or listings to shop for Super Bowl programs on eBay and to check values and prices.  

Super Bowl I - 1967
Green Bay Packers vs. Kansas City Chiefs

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Super Bowl II - 1968
Green Bay Packers vs. Oakland Raiders

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Super Bowl III - 1969
New York Jets vs. Baltimore Colts

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Super Bowl IV - 1970
Kansas City Chiefs vs Minnesota Vikings

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Super Bowl V - 1971
Baltimore Colts vs. Dallas Cowboys

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Super Bowl VI - 1972
Dallas Cowboys vs Miami Dolphins

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Super Bowl VII - 1973 
Miami Dolphins vs. Washington Redskins

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Super Bowl VIII - 1974
Miami Dolphins vs. Minnesota Vikings

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Super Bowl IX - 1975
Pittsburgh Steelers vs. Minnesota Vikings

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Super Bowl X - 1976
Pittsburgh Steelers vs. Dallas Cowboys

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Super Bowl XI - 1977
Oakland Raiders vs. Minnesota Vikings

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Super Bowl XII - 1978
Dallas Cowboys vs Denver Broncos

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Super Bowl XIII - 1979
Pittsburgh Steelers vs. Dallas Cowboys

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Super Bowl XIV - 1980
Pittsburgh Steelers vs. Los Angeles Rams

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Super Bowl XV - 1981 
Oakland Raiders vs. Philadelphia Eagles

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Super Bowl XVI - 1982
San Francisco 49ers vs. Cincinnati Bengals

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Super Bowl XVII - 1983
Washington Redskins vs. Miami Dolphins

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Super Bowl XVIII - 1984
LA Raiders vs. Washington Redskins

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Super Bowl XIX - 1985
San Francisco 49ers vs. Miami Dolphins

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Super Bowl XX - 1986
Chicago Bears vs. New England Patriots

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Super Bowl XXI - 1987
New York Giants vs. Denver Broncos

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Super Bowl XXII - 1988
Washington Redskins vs. Denver Broncos

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Super Bowl XXIII - 1989
San Francisco 49ers vs. Cincinnati Bengals

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Super Bowl XXIV - 1990
San Francisco 49ers vs. Denver Broncos

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Super Bowl XXV - 1991
New York Giants vs. Buffalo Bills

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Super Bowl XXVI - 1992
Washington Redskins vs. Buffalo Bills

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Super Bowl XXVII - 1993
Dallas Cowboys vs. Buffalo Bills

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Super Bowl XXVIII - 1994
Dallas Cowboys vs. Buffalo Bills

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Super Bowl XXIX - 1995
San Fran 49ers vs. San Diego Chargers

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Super Bowl XXX - 1996
Dallas Cowboys vs. Pittsburgh Steelers

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Super Bowl XXXI - 1997
Green Bay Packers vs. New Eng Patriots

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Super Bowl XXXII - 1998
Denver Broncos vs. Green Bay Packers

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Super Bowl XXXIII - 1999
Denver Broncos vs. Atlanta Falcons

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Super Bowl XXXIV - 2000
St. Louis Rams vs. Tennessee Titans

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Super Bowl XXXV - 2001
Baltimore Ravens vs. New York Giants

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Super Bowl XXXVI - 2002 
New England Patriots vs. St. Louis Rams

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Super Bowl XXXVII - 2003
Tampa Bay Buccaneers vs. Oakland Raiders

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Super Bowl XXXVIII - 2004
New England Patriots vs. Carolina Panthers

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Super Bowl XXXIX - 2005
NE Patriots vs. Philadelphia Eagles

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Super Bowl XL - 2006
Pittsburgh Steelers vs. Seattle Seahawks

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Super Bowl XLI - 2007
Indianapolis Colts vs. Chicago Bears

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Super Bowl XLII - 2008
New York Giants vs. New England Patriots

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Super Bowl XLIII - 2009
Pittsburgh Steelers vs. Arizona Cardinals

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Super Bowl XLIV - 2010
New Orleans Saints vs. Indianapolis Colts

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Super Bowl XLV - 2011
Green Bay Packers vs. Pittsburgh Steelers

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Super Bowl XLVI - 2012
New York Giants vs. New England Patriots

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Super Bowl XLVII - 2013
Baltimore Ravens vs. San Francisco 49ers

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Super Bowl XLVIII - 2014
Seattle Seahawks vs. Denver Broncos

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Super Bowl XLIX - 2015
New England Patriots vs. Seattle Seahawks

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Super Bowl 50 - 2016
Denver Broncos vs. Carolina Panthers

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Super Bowl LI - 2017
New England Patriots vs. Atlanta Falcons

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Super Bowl LII - 2018
NE Patriots vs. Philadelphia Eagles

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Super Bowl LIII - 2019
New England Patriots vs. LA Rams

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Author

Trey Treutel

E-Mail Author | 
Trey Treutel is an Ole Miss grad and a lifelong sports fanatic. He is a huge fan of the NBA and NFL, as well as soccer, college basketball and college football. As a kid, he collected football and basketball cards. In more recent years, he started collecting basketball cards again on a whim and has since expanded to other sports and entertainment options. Find Trey on Twitter at @datreute or Google+.

User Comments

  1. Author

    Both SB III and SB IV are rare, but SB IV programs are somewhat more plentiful because the NFL printed a “collector’s edition” which featured all four league championship game semifinalists. Despite the name, this is not the more desirable program. You want the “stadium edition” which featured just the two finalists, Vikings and Chiefs.

    If you find one on ebay, make sure the seller clearly identifies which one he is selling.

  2. Author

    DAVID BOSS SAID IN 1988 THAT 50,000 TO 60,000 PROGRAMS WERE PRINTED ON AVERAGE FOR THE FIRST 10 PROGRAMS. HOWEVER, ONLY 40,000 PROGRAMS WERE PRINTED FOR SUPER BOWL 5. SUPER BOWL 5 PROGRAM IS THE RAREST EDITION. BOSS ALSO DISCUSSED IN 1976 THE FACT IN SUPER BOWL 10 PROGRAM THAT SUPER BOWL 2 TRUCK SLID OFF THE ROAD. DAVID BOSS OF NFL PROPERTIES PUBLISHED THE FIRST 25 SUPER BOWL PROGRAMS.

  3. Author

    I ALSO ONCE OWNED A COLLECTOR’S EDITION OF THE SUPER BOWL 3 PROGRAM. PROBABLY RARER THAN THE SUPER BOWL 4 COLLECTOR’S EDITION. FOR THOSE OF YOU LOOKING FOR VALUES FOR YOUR SUPER BOWL PROGRAMS AND TICKETS, JUST CHECK THE ARTICLES NOW ON THE INTERNET.

  4. Author

    I have a complete ticket stub for the NFL AFL Championship game in 1967 (LA). I see a wide range of selling prices. From $34,000 -$202,000.00 for an impeccable complete ticket.. Who determines the value of the ticket and who makes the condition (value), and how would I contact this organization?

  5. Author

    I have a question pertaining to the Super Bowl XXXIV program (Rams-Titans). It actually coincided with the debut of the NFL Insider magazine. Every edition I’ve ever seen features the 4 Conference Championship teams as opposed to just the Rams and Titans. Was there ever a program printed that just featured the Rams and Titans?

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