Is Panini Bringing Back Pacific?

Is Panini Bringing Back Pacific?

An interesting trademark filing by Panini America shows it might be getting ready to relaunch Pacific.

On November 22, 2011, Panini filed a trademark application for the mark “PACIFIC" to be used with “trading cards." Panini filed this application as an intent-to-use application.

Legal translation: Panini is not using the term “PACIFIC" on trading cards yet, but it intends to in the near future.

A summary of the trademark application is below:

PACIFIC

Word MarkPACIFIC
Goods and ServicesIC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards; Trading cards
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number85478882
Filing DateNovember 22, 2011
Current Filing Basis1B
Original Filing Basis1B
Owner(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of RecordNorman H. Zivin
Prior Registrations3033914
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

Pacific Trading Cards was acquired by Playoff when they went out of business a few years ago. When Panini bought Playoff, they also acquired Pacific. Collectors will recognize that while the "PACIFIC" mark as a standalone has not been used by Panini, remnants of Pacific's products such as 2011 Crown Royale Football have.

Panini's filing does not indicate how Panini plans on using the “PACIFIC" mark (Will it be a new line of cards? Inserts? A stand alone subsidiary company?), but it does show that “PACIFIC" will likely be making a comeback of some type.

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The views expressed in the “Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

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Paul Lesko has litigated complex and intellectual property actions for over 18 years. Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid card collector. He's also the author of the novel Gastric Bypass, available for purchase at Amazon. Paul can be found on Twitter @Paul_Lesko and Google+.

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