Is Panini Bringing Back Pacific?
An interesting trademark filing by Panini America shows it might be getting ready to relaunch Pacific.
On November 22, 2011, Panini filed a trademark application for the mark “PACIFIC" to be used with “trading cards." Panini filed this application as an intent-to-use application.
Legal translation: Panini is not using the term “PACIFIC" on trading cards yet, but it intends to in the near future.
A summary of the trademark application is below:
PACIFIC
| Word Mark | PACIFIC |
| Goods and Services | IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards; Trading cards |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 85478882 |
| Filing Date | November 22, 2011 |
| Current Filing Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061 |
| Attorney of Record | Norman H. Zivin |
| Prior Registrations | 3033914 |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
Pacific Trading Cards was acquired by Playoff when they went out of business a few years ago. When Panini bought Playoff, they also acquired Pacific. Collectors will recognize that while the "PACIFIC" mark as a standalone has not been used by Panini, remnants of Pacific's products such as 2011 Crown Royale Football have.
Panini's filing does not indicate how Panini plans on using the “PACIFIC" mark (Will it be a new line of cards? Inserts? A stand alone subsidiary company?), but it does show that “PACIFIC" will likely be making a comeback of some type.
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