Law of Cards: Could a Mars Attacks Card Game Be on the Way?
Last week, Topps filed a trademark application for the mark "ALIEN ATTAX" for trading cards and trading card games. A summary of the filing is provided below:
| Word Mark | ALIEN ATTAX |
| Goods and Services | IC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cardsIC 028. US 022 023 038 050. G & S: Trading card games |
| Standard Characters Claimed | |
| Mark Drawing Code | (4) STANDARD CHARACTER MARK |
| Serial Number | 85802363 |
| Filing Date | December 13, 2012 |
| Current Basis | 1B |
| Original Filing Basis | 1B |
| Owner | (APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004 |
| Attorney of Record | Andrew Baum |
| Prior Registrations | 3658972;3703325;3774837;AND OTHERS |
| Type of Mark | TRADEMARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
Topps filed this application as an "Intent to Use" application, meaning it does not currently have such a product, but it will likely launch one in the future.
Topps' Attax line has been used in the collectible card game arena. In particular, it has been successful overseas with soccer. A couple of years ago, Topps launched several Attax lines in the US, but neither met with the same success. The football and baseball lines are no longer offered.
While it is unclear at this time what an ALIEN ATTAX product line will cover (if launched), some are hopeful that maybe it'll branch into an expansion and card game for the popular Mars Attacks line.
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