Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Last week, Topps filed a trademark application for the mark "ALIEN ATTAX" for trading cards and trading card games. A summary of the filing is provided below:

Word MarkALIEN ATTAX
Goods and ServicesIC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cardsIC 028. US 022 023 038 050. G & S: Trading card games
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number85802363
Filing DateDecember 13, 2012
Current Basis1B
Original Filing Basis1B
Owner(APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of RecordAndrew Baum
Prior Registrations3658972;3703325;3774837;AND OTHERS
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

Topps filed this application as an "Intent to Use" application, meaning it does not currently have such a product, but it will likely launch one in the future.

Topps' Attax line has been used in the collectible card game arena. In particular, it has been successful overseas with soccer. A couple of years ago, Topps launched several Attax lines in the US, but neither met with the same success. The football and baseball lines are no longer offered.

While it is unclear at this time what an ALIEN ATTAX product line will cover (if launched), some are hopeful that maybe it'll branch into an expansion and card game for the popular Mars Attacks line.

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Paul Lesko has litigated complex and intellectual property actions for over 18 years. Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid card collector. He’s also the author of the novel Gastric Bypass, available for purchase at Amazon. Paul can be found on Twitter @Paul_Lesko and Google+.


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