In an effort to expand their game-used memorabilia line, Panini American signed a multi-year deal with the Denver Broncos. Under the agreement, Panini becomes the exclusive provider of game-used Broncos gear.
Panini will make jerseys and other equipment available through its memorabilia division, Panini Authentic. Their website has a dedicated page for showcasing available pieces.
"We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors," said Panini America CEO Mark Warsop.
Panini has a similar deal with the Dallas Mavericks, which they signed after their NBA Championship in 2011.
As a part of the deal, Panini will also become a sponsor of the Broncos' official kids club, the Broncos Bunch. At least once a season, Panini will give away football cards at Sports Authority Field at Mile High.