Wonder Woman Action Figures Guide and History

Overview/Mego

Wonder Woman has remained one of the most popular superheroes for decades and is, arguably, the most important female hero in all of comic books. With that popularity, it should come as no surprise that there have been many different Wonder Woman action figure lines reeased since debuting in the 1970s and it shows no signs of stopping now that her cinematic characterization has been unleashed onto the public. We have looked at the broad strokes of Wonder Woman collectibles in our Guide to Collecting Wonder Woman but this guide will focus specifically on Wonder Woman action figures.

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While this guide is not a full checklist of every single Wonder Woman figure available, it should help narrow the search for aspiring collectors of the Amazon Princess. The guide is separated by the manufacturers that produce the figures as they are commonly synonymous with an era. Use the tabs above to navigate between the major players in the Wonder Woman action figure game. If you're new to the hobby or need a refresher course, be sure to check out our Guide to Collecting Action Figures for key tips and terminology.

Mego Wonder Woman Action Figures

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The first superhero action figures were produced by Mego toys in the early 1970s and while crude by today’s quality standards, set the framework for action figure design and packaging. Quality control or continuity were not the strong suits of Mego Toys and every single figure released has some form of alternatives to collect, whether it be various packaging boxes, costume design, accessories, color templates, face and body molds, or branding. As such, collectors will spend a great deal of time inspecting every aspect of the figure. However, along with these variations and international releases, counterfeits are an issue, so do your research.

Wonder Woman is present in several action figure lines released by Mego between 1974 and the company’s eventual demise in the early 1980s. Below is a rundown of the product lines released by Mego that include a Wonder Woman figure.

Mego World’s Greatest Super Gals

In 1974, two years after the successful launch of the World’s Greatest Super Heroes (WGSH) line of figures, Mego released a four-character line entitled World’s Greatest Super Gals. Billed as the “companions to the heroes,” Wonder Woman was included in this launch. The figures were dressed in a single, silk-screened onesie which, for characters like Batgirl, wasn’t always a bad thing, but since most of Wonder Woman’s design is exposed skin, it can be a very crude-looking figure.

This early Wonder Woman action figure stands eight inches tall and originally came in a window box. As a part of this line, she does appear in a blister pack, often referred to as a Kresge Card because of its branded labeling. The figure was also released at least once (in Australia) under the World’s Greatest Super Heroes label following her discontinuation in America. There are dozens of variations with this figure, including packaging, artwork, doll design, accessories, and international releases. Some of the figures were released with plastic, removable shoes while others simply had the shoes silk-screened onto the onesie.

Mego Bend 'N Flex

In 1975, Wonder Woman was included in the Mego Bend 'N Flex line which was a five-inch continuation of the WGSH line. These posable figures were made of rubber on a wire frame. By the time Wonder Woman was added to the collection, Mego had settled on a short blister card. These were also the first Mego toys to be released to scale so characters like the Penguin were shorter than the towering superheroes that fought them. Wonder Woman’s later inclusion into this line means there are fewer variations in packaging to track down but it also means a shorter production run. For that reason, this figure is very hard to find MOC.

Mego Comic Action Heroes

In 1976, Mego decided to broaden their superhero properties in an effort to sell playsets and vehicles and their first 3.75” action figures. Although these look incredibly “cheap” by today’s standards, they wrote the book for future releases with more detailed molds. Wonder Woman was initially released with a face mold that appeared more like Mickey Rourke than Lynda Carter and was quickly replaced with a more feminine mold. These early molds are popular among collectors and can sell for a decent price loose but are very rare MOC. This was also the first figure to include Wonder Woman’s lasso as an accessory which could be held in her right hand.

Wonder Woman 12”

In 1977, after discontinuing Wonder Woman from the WGSH line, Mego released the first figures branded for the Wonder Woman television show starring Lynda Carter. There were several dolls released in this line with Lynda Carter only shown on the first series packaging. Appearing more like a Barbie doll, gone are the days of the silk-screened onesie with exposed “skin” simply being plastic. Early waves of the figure had a painted top with fabric shorts and later waves ditched the painted portion and went with complete fabric costume pieces. Later waves also included extra outfits for Diana Prince, often borrowed from other toy lines like the Cher doll.

Because of the inconsistencies in accessories, it is impossible to determine how many variations there are in total. By the end of the run, Mego was simply throwing in every female outfit from their collection with some releases getting one outfit while others received two or more.

Mego Pocket Heroes

In 1979, as a follow up to the Comic Action Heroes line, Mego released Pocket Heroes which were similar to their predecessors but with straight legs. Some of the same molds from Comic Action Heroes were used in this set. Wonder Woman was mixed into the line in 1980 with a new mold that would be used on other figures released by Mego in the following years.

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