Visual Guide to Vintage Football Card Wrappers - Leaf, Bowman, Philadelphia and Fleer

Visual Guide to Vintage Football Card Wrappers – Leaf, Bowman, Philadelphia and Fleer

During the post-war, vintage years of the late-1940's to the late-1960's, several trading card manufactures produced football cards. While today we recognize Topps as the dominant player in the vintage football card market, companies like Fleer, Philadelphia, Leaf, Bowman, and others, all had their fair share of releases. The competition was, at times, quite fierce, with each company vying for exclusive rights to leagues and players. Even before the first regular football issues by Leaf and Bowman in 1948, the 1933 Sport Kings series also contained football players and should not be ignored or forgotten in this visual history guide. In 1935, National Chicle debuted the first trading card set comprised entirely of football players. Unfortunately, the looming demands and rationing of World War II would put football cards on a 13-year hiatus.

It is interesting to note the different marketing tactics used by each company to entice youngsters to part with their hard-earned nickels and dimes. From decals, stickers and "secret messages," to pennants and tattoos, numerous novelties were included with the customary cards as an incentive to purchase packs of football cards. Brightly advertised in bold fonts and vibrant colors, wax packs were tiny commercials in and of themselves. It would be years before player endorsement deals became part of the hobby, and, as a result, more generic drawings and sketches of football players were used to convey what was inside the tightly sealed wax packs, instead of specific player images.

Interspersed amongst the major football card manufactures of the time, Leaf, Bowman and Philadelphia are one-off samples from releases by companies like Berk Ross and Nu-Card. This visual reference guide through the history of non-Topps football wax packs through the years, serves as a supplement to the Topps Vintage Football Wax Pack Gallery. Often discarded at the time, surviving samples can be difficult to find. Galleries such as this provide a way to preserve and chronicle the history of this hobby niche.

Which one do you like the best? Post in the comments below.

Top eBay Listings

1952 Bowman Football Small 1 Cent Unopened Pack PSA 8 NM-Mint
$750.00

1952 Bowman Football Small 1 Cent Unopened Pack PSA 7 Near Mint
$550.00

1954 BOWMAN FOOTBALL PACK OPENED PSA 8 ERNIE BOWMAN INSIDE M1184
$27.49

MAKE OFFER NOW!! 1954 BOWMAN FOOTBALL UNOPENED WAX PACK AND TWO WRAPPERS!
$99.99

1952 BOWMAN SMALL FOOTBALL CARD #23 GINO MARCHETTI SHARP PACK FRESH
$150.00

1960 FLEER FOOTBALL WAX PACK SET NM-MT
$1,295.00

1961 FLEER #160 PAUL MAGUIRE SAN DEIGO CHARGERS NMMT+ MINT PACK FRESH
$9.75

1954 Bowman #20 Tom Fears Rams MINT Pack Fresh CLEARANCE SALE
$67.95

1954 Bowman #127 Joe Koch Bears MINT Pack Fresh
$22.95

1954 Bowman #125 Whizzer White Bears RC MINT Pack Fresh
$184.45

1954 Bowman #12 Ollie Matson Cardinals MINT Pack Fresh FLASH SALE
$54.00

1954 Bowman #43 Buford Long Giants MINT Pack Fresh
$22.45

1952 BOWMAN SMALL FOOTBALL CARD #16 FRANK GIFFORD PACK FRESH ROOKIE USC NYG
$600.00

1952 BOWMAN LARGE #126 STEVE ROMANIK SHORT PRINT PACK FRESH LOOK SHARP
$149.00

1963 FLEER FOOTBALL COMPLETE WAX PACK SET NM-MT-MINT
$7,495.00

1961 FLEER FOOTBALL (1ST-SERIES) UNOPENED WAX PACK, PSA-7-(NM),BOX FRESH,CK PICS
$534.95
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Rob Bertrand

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Rob is a former member of The Cardboard Connection Writing Staff and co-host of Cardboard Connection Radio.He is an avid collector with over 20 years of active experience in the hobby.


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