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Topps and NFLPA Announce New Long-Term Deal

Topps and NFLPA Announce New Long-Term Deal

Topps and the NFL PLAYERS INC., the licensing part of the NFL Players Association, have announced a new long-term deal. Under the terms, Topps will continue to produce football cards of NFL players.

"The NFLPA is pleased to extend our partnership with The Topps Company, a cornerstone partner for nearly 20 years," said NFL PLAYERS INC. President, Keith Gordon in a press release. ""We look forward to a continued tradition of product innovation, industry enrichment and a healthy assortment of player product."

Other than the announcement itself and the stability it brings, a notable bit of information in the formal press release was a mention of a new product line, 2012 Topps Strata.

In the release, Topps Vice President of Marketing - Sports and Entertainment, Doug Kruep points to additional innovations, "We are focused on enhancing and extending the collector experience beyond physical cards and will be unveiling a new online marketing campaign later this year."

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Ryan is a former member of The Cardboard Connection Writing Staff.   His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection.

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