According to a recent survey done by Street & Smith's Erik Swanson and Brian Helfrich, Washington Nationals' rookie hurler Stephen Strasburg is Baseball's most marketable player under the age of 25.
The survey was distributed to corporate brand managers, marketing and branding executives, agencies and baseball media, who were asked to list, in order, the top five most marketable players under the age of 25 in Major League Baseball. Strasburg garnered 62% of all first place votes, nearly doubling second place finisher Evan Longoria of the Tampa Bay Rays, who finished with 32% of first place votes.
Of the Top 20 vote getters, nine were 2010 MLB Rookies, which furthers the notion that this years rookie class may be the best America's Pastime has ever seen. Bryce Harper, the #1 pick in the 2010 MLB Draft, was the only player to make the Top 20 who has yet to appear in a major league game. Below are the Top 20 finishers from the study, 2010 rookies are in bold.
1. Stephen Strasburg, Washington Nationals SP
2. Evan Longoria, Tampa Bay Rays 3B
3. Jason Heyward, Atlanta Braves OF
4. David Price, Tampa Bay Rays SP
5. Bryce Harper, Washington Nationals OF
6. Phil Hughes, New York Yankees SP
7. Ike Davis, New York Mets 1B
8. Pablo Sandoval, San Francisco Giants 3B
9. Felix Hernandez, Seattle Mariners SP
10. Matt Wieters, Baltimore Orioles C
11. Colby Rasmus, St. Louis Cardinals OF
t12. Austin Jackson, Detroit Tigers OF
t12. Clayton Kershaw, Los Angeles Dodgers SP
t12. Mike Leake, Cincinnati Reds SP
t15. Clay Buchholz, Boston Red Sox SP
t15. Mike Stanton, Florida Marlins OF
17. Andrew McCutchen, Pittsburgh Pirates OF
t18. Buster Posey, San Francisco Giants C
t18. Justin Upton, Arizona Diamondbacks OF
t20. Starlin Castro, Chicago Cubs SS
t20. Drew Storen, Washington Nationals RP