Law of Cards: Topps Files Two New Trademark Applications Including Finest Vintage

Law of Cards: Topps Files Two New Trademark Applications Including Finest Vintage

Last week, Topps filed trademark applications for FINEST VINTAGE and TOPPS SHELF. Wait, those sound like alcohol-type products. Does this mean Topps is going to release its own vintage of hooch? I mean, it'll ease the pain after you bust a box of Bowman Chrome, only to find that the base auto you received was a prospect currently batting .172 in low-A ball.

Actually, no. Both applications recite the field of Goods and Services are "Trading Cards."

Legal translation: It's not alcohol related, but what a great idea that would be!

The filed applications for both FINEST VINTAGE and TOPPS SHELF contain little information about either product, other than that the applications are "intent to use" applications.

Legal translation: They are both potential future products. While Topps currently intends to launch products with these names, it does not mean it actually will.

It would appear that FINEST VINTAGE is a forthcoming, higher-end Topps' Finest product. TOPPS SHELF might also be a higher-end product. Or maybe it's a name to compete with FINEST VINTAGE for the same product, and only after a Thunderdome marketing, focus-group battle, Topps will choose which name it likes best.

"Two marks enter! One mark leaves!"

Or, maybe, it's a name for an every-other-week Topps blog, that, as far as I can see, launched in 2011, but does not appear to exist any more.

 

 

Only time will tell what TOPPS SHELF and FINEST VINTAGE refer to, and I'm holding just a little hope that it is in the field of adult beverages.

For those interested, the information for both filings is provided below:

Word MarkFINEST VINTAGE
Goods and ServicesIC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cards
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number86072867
Filing DateSeptember 24, 2013
Current Basis1B
Original Filing Basis1B
Owner(APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of RecordAndrew Baum
Prior Registrations1886614
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

 

Word MarkTOPPS SHELF
Goods and ServicesIC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cards
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number86072855
Filing DateSeptember 24, 2013
Current Basis1B
Original Filing Basis1B
Owner(APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of RecordAndrew Baum
Prior Registrations0835967;1809166;2806701;AND OTHERS
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the "Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

Top eBay Listings

2013 Topps Platinum Justin Hunter Auto 3 Color Patch Snow Prism Ref Rc # to 50
$49.95

2013 Topps Certified Autograph Issue Geno Smith Mini Autographed Card NRMT
$20.00

2014 Topps #212 Teddy Bridgewater Mini Autograph 072 150 Rookie Vikings NRMT
$30.00

2013 Topps Pro Debut Will Lamb Gold Auto #'d 23 50 MINT!
$14.99

CHARLIE JAMES 2014 TOPPS HERITAGE REAL ONE SIGNATURE AUTOGRAPH AUTO
$29.00

2013 TOPPS PRIME MARCUS LATTIMORE RC AUTO AUTOGRAPH #142 250 FORTY NINERS 49'ERS
$17.00

2014 Topps MLS Nigel Reo-Coker Autograph 3 5 Rare
$49.99

CHRIS SALE 2013 TOPPS FIVE STAR SILVER SIGNATURE AUTOGRAPH AUTO 65
$34.00

2013 Topps Pro Debut Nicholas Martinez Gold Auto #'d 49 50 MINT!
$34.99

2014 JIMMY GAROPPOLO TOPPS TRIPLE THREADS AUTO #39 50 ROOKIE RC JERSEY CARD NFL
$31.00

2013 Topps Pro Debut Mike Piazza Gold Auto #'d 31 50 MINT!
$49.99

2013 Topps Finest LANDRY JONES RC PATCH AUTO #09 99 Blue Refractor STEELERS OU
$29.99

2013 Topps MLS Kekuta Manneh Superdraft RC Autograph 1 10
$29.99

STEPFAN TAYLOR 2013 TOPPS PLATINUM REFRACTOR RC 3-CLR PATCH AUTO 066 125
$12.99

2013 Topps Inception Autograph Jumbo Patch Purple #IAJP-MT Manti Te'o Auto Card
$19.99

2013 Topps Inception Autograph Jumbo Patch Purple #IAJP-MT Manti Te'o Auto Card
$19.99
« Previous1234

 |  E-Mail | URL

Paul Lesko has litigated complex and intellectual property actions for over 18 years. Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid card collector. He’s also the author of the novel Gastric Bypass, available for purchase at Amazon. Paul can be found on Twitter @Paul_Lesko and Google+.


User Comments

  1. Finest Vintage? Sounds like an oxymoron. New old. However, I could see how this could be a product that appeals to both younger and older audiences if done correctly.

    Craig from Texas

    Leave a Comment: