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Home » Hobby News & Releases » Industry News » Law of Cards: Panini Files 18 Trademark Applications in One Day

Law of Cards: Panini Files 18 Trademark Applications in One Day

By Paul Lesko | Oct 23, 2013

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With Panini having wrapped up its legal dealings with Leaf, it must have had some time to take care of other business. On October 18, it filed 18 trademark applications. In one day.

Compare that to Topps who filed nine and Upper Deck who filed 11 in all of 2013.

Prior to this, Panini had filed only one other trademark application in 2013 so it's equally likely someone in the legal department realized, "Holy crap! We really haven't filed anything this year. Hurry up! File everything! We need to justify our budget!"

Panini's trademark applications range from another run on metals with marks like GOLD STANDARD, GOLDEN AGE and GOLD RUSH and applications for a number of newer (and older) products and inserts such as INNOVATION, TOTALLY CERTIFIED, ELITE EXTRA EDITION, CLEAR VISION, FLAWLESS, PANINI SIGNATURES, COURT KINGS, INTRIGUE, PAST & PRESENT, PEN PALS, ACES, STATUS, ASPIRATIONS, GRIDIRON and CRUSADE.

I don't see too much controversy in these applications, but I find it amusing that the "TOTALLY CERTIFIED" application might start a run on filing other "TOTALLY" unnecessary applications. Can you imagine TOTALLY CHROME? TOTALLY ELITE EXTRA EDITION? TOTALLY FLAWLESS? And hey, since everyone is big into throwback products, why not an 1980s retro entertainment product called TOTALLY AWESOME?

For those interested, the details of Panini's filings are below.

Word Mark	INNOVATION
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130826. FIRST USE IN COMMERCE: 20130826
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094980
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	GOLDEN AGE
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cards. FIRST USE: 20130617. FIRST USE IN COMMERCE: 20130617
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094979
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	GOLD STANDARD
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130624. FIRST USE IN COMMERCE: 20130624
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094973
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	TOTALLY CERTIFIED
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130311. FIRST USE IN COMMERCE: 20130311
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094972
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Prior Registrations	2031649
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	ELITE EXTRA EDITION
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130114. FIRST USE IN COMMERCE: 20130114
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094970
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Prior Registrations	2424955
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	FLAWLESS
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20131016. FIRST USE IN COMMERCE: 20131016
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094967
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	PANINI SIGNATURES
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20120715. FIRST USE IN COMMERCE: 20120715
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094966
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Prior Registrations	4369715
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	CLEAR VISION
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130805. FIRST USE IN COMMERCE: 20130805
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094963
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	COURT KINGS
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130812. FIRST USE IN COMMERCE: 20130812
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094960
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	INTRIGUE
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130909. FIRST USE IN COMMERCE: 20130909
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094958
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	PAST & PRESENT
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20120507. FIRST USE IN COMMERCE: 20120507
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094951
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	PEN PALS
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130902. FIRST USE IN COMMERCE: 20130902
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094948
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	GOLD RUSH
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130624. FIRST USE IN COMMERCE: 20130624
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094943
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	ACES
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130805. FIRST USE IN COMMERCE: 20130805
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094940
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	STATUS
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130812. FIRST USE IN COMMERCE: 20130812
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094934
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	ASPIRATIONS
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130812. FIRST USE IN COMMERCE: 20130812
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094933
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	GRIDIRON
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20121015. FIRST USE IN COMMERCE: 20121015
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094932
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

Word Mark	CRUSADE
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards. FIRST USE: 20130603. FIRST USE IN COMMERCE: 20130603
Standard Characters Claimed
Mark Drawing Code	(4) STANDARD CHARACTER MARK
Serial Number	86094927
Filing Date	October 18, 2013
Current Basis	1A
Original Filing Basis	1A
Owner	(APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record	Norman H. Zivin
Type of Mark	TRADEMARK
Register	PRINCIPAL
Live/Dead Indicator	LIVE

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Paul Lesko | E-Mail | URL

Paul Lesko has litigated complex and intellectual property actions for over 18 years. Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid card collector. He's also the author of the novel Gastric Bypass, available for purchase at Amazon. Paul can be found on Twitter @Paul_Lesko and Google+.