Panini America has announced a muti-year agreement with the Dallas Mavericks. The deal includes game-worn memorabilia and the promotion of Panini basketball cards. Panini will also be able to make and market limited edition memorabilia related to the Mavericks' 2011 NBA Championship.
Panini will market the Mavericks memorabilia through their Panini Authentic arm. All game-used items will undergo a rigorous authentication and certification process. The company has wasted little time releasing their first Mavericks products. Dirk Nowitzki's jersey from Dallas' Christmas Day, 2011 game is available for $6,499.99. Other listed game-used jerseys include Jason Kidd, Vince Carter and Delonte West. These jerseys were also worn during the championship banner raising ceremony. Panini also has limited edition team-signed pole banners and parade banners among their initial offerings.