2018-19 Fleer Hanes Michael Jordan 30th Anniversary is an Upper Deck promo set that rewards fans and collectors who purchase specially marked men's underwear. It also celebrates the ongoing relationship between the legendary NBA player and the well-known undergarment brand.
Available online and in stores throughout North America where Hanes underwear is sold, the promotional trading card set is all about Michael Jordan and even includes a chance at some very rare autographed versions.
The excitement even goes all the way to the top of UD, with Jason Masherah, president of Upper Deck, saying: "Hanes and Upper Deck have a long-standing relationship with Michael Jordan, so we were very excited to work together to bring this one-of-a-kind promotion to fans across North America. I can't think of a better way to showcase and celebrate the 30-year history between Hanes and Michael Jordan than with this Fleer trading card set that is sure to resonate with Jordan fans and collectors."
2018-19 Fleer Hanes Michael Jordan 30th Anniversary Set Details
Using the 1998-89 Fleer Basketball design to both honor the three decades since its initial release and to pay tribute to Jordan's original spokesperson deal with Hanes, which began in 1989, the 2018-19 Fleer Hanes Michael Jordan 30th Anniversary set highlights MJ via various Hanes ad images over the years.
The base set includes Red Foil and Blue Foil parallels. There is also a Fleer All-Star insert with an added Gold Foil parallel.
There are two different color pack versions, as well, and both mention that collectors should "pick up a blue/red pack to complete your set!"
We are still waiting on the full checklist, but according to the press release from Hanes and Upper Deck, the overall lineup includes 170 different cards and the packs are found in over 800,000 packages of Hanes men's underwear. However, the total production number on the Michael Jordan autograph cards is capped at just 10 copies.
ESPN reporter Darren Rovell got an early look at the 2018-19 Fleer Hanes Michael Jordan 30th Anniversary packs, and even opened a few online.
Hanes celebrates 30 years with Michael Jordan with packs & autographs in boxes https://t.co/9ADBBEtMAL
— Darren Rovell (@darrenrovell) March 10, 2019
Check back for more details on 2018-19 Fleer Hanes Michael Jordan 30th Anniversary.
Estimated Release Date: March 11, 2019
Product Configuration: 5 cards per pack
2018-19 Fleer Hanes Michael Jordan 30th Anniversary Pack Break
- 5 cards
2018-19 Fleer Hanes Michael Jordan 30th Anniversary Checklist
The checklist will be added as soon as it is available.
Base Set Checklist
Base Autograph Set Checklist
Fleer All-Star Insert Set Checklist
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Landon | Mar 11, 2019 | Reply
I’m surprised they did it in this format. It’s not hard for someone to open and “try on” some underwear and take the pack of cards… Retail security will love this…