2012 Panini Contenders Football Target Retail Packs Get Exclusive Inserts

2012 Panini Contenders Football Target Retail Packs Get Exclusive Inserts

Every week during the 2012 NFL regular season, Panini and Pepsi partnered to acknowledge the league's best rookies. In doing so, Panini created a set of virtual cards that showcased its various 2012 football card brands. They're not just for the computer screen anymore. 2012 Pepsi Max NFL Rookie of the Week inserts have found their way into 2012 Panini Contenders Football retail packs sold at Target.

The 17-card set is led by Robert Griffin III, who led rookie voting in seven of the 17 weeks. He's followed by teammate Alfred Morris and Andrew Luck, who both appear on three cards in the set.

Panini has also produced five specially stamped Red Prizm Die-Cuts, one for each of the 2012 Pepsi Max Rookie of the Year Finalists. These cards are limited to 35 copies or less.

Here's a checklist including which set's design the card is inspired by:

2012 Panini Contenders Football Pepsi Max Rookie of the Week Checklist

Week 1 Robert Griffin III - 2012 Score
Week 2 Trent Richardson - 2012 Panini Prestige
Week 3 Andrew Luck - 2012 Elite
Week 4 Robert Griffin III - 2012 Panini Rookies & Stars
Week 5 Andrew Luck - 2012 Panini Momentum
Week 6 Robert Griffin III - 2012 Panini Prominence
Week 7 Alfred Morris - 2012 Panini Gridiron
Week 8 Andrew Luck - 2012 Absolute
Week 9 Doug Martin - 2012 Panini Black
Week 10 Russell Wilson - 2012 Panini Crown Royale
Week 11 Robert Griffin III - 2012 Panini Limited
Week 12 Robert Griffin III - 2012 Panini Contenders
Week 13 Robert Griffin III - 2012 Panini Prizm
Week 14 Alfred Morris - 2012 Prime Signatures
Week 15 Kirk Cousins - 2012 Panini Totally Certified
Week 16 Robert Griffin III - 2012 Panini Playbook
Week 17 Alfred Morris - 2012 Panini National Treasures

2012 Panini Contenders Football Target Retail Packs Get Exclusive Inserts 1

2012 Panini Contenders Football Pepsi Max Red Prizm Die-Cut Rookie of the Year Nominee Checklist

Robert Griffin III
Andrew Luck
Doug Martin
Alfred Morris
Russell Wilson

2012 Panini Contenders Football Target Retail Packs Get Exclusive Inserts 2

Check out a full 2012 Panini Contenders Football Pepsi Max Rookie of the Week gallery on Panini's blog.

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Ryan is a former member of The Cardboard Connection Writing Staff.   His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection.

User Comments

  1. To Ryan,

    I’ve been keeping an eye out for these special Target exclusive football cards. My wife and I went to Target today (One of our many forays) and lo and behold, two Contenders blaster boxes were sitting there waiting to be purchased by my wife and I. My whole family took part in ripping through the foil packs. Each box contained a Rookie of the Week PepsiCo specialty card. One was a week 1 2012 Panini Score RGIII Week 1 Winner card. The second was a 2013 Panini Prime Signatures Alfred Morris Week 14 Winner card. Can you assist me in the production numbers of these cards mentioned above as well as the current market value. I’ve exhausted all my searches, and could not find any information regarding this issue. Thank you in advance.

  2. Toshi Panini hasn’t released production production numbers. Looking at completed sales on eBay, they’re all over the map. A quick look shows a range of $15-30, $1-10 for Morris. Note, I didn’t analyze them much, just a very quick glance. Hope this helps.

  3. To Ryan,

    Since my last email to you on 2/27/13, I’ve finally completed my very first complete set of football cards. I realized it is only 17 cards, but still a trying and fun experience. I purchased the majority of my ROTW cards via eBay! The final cost for me came out to $111.36 this includes shipping & handling. My question to you is this; “Through your experience, are sets similar to this unique set tend to rise in value”? I am looking into bidding on a 2012 Panini Black Friday Thanksgiving card set of a total complete set of 6 cards. It is listed at $6.99 and shipping is $2.50. What are your thoughts on this subject.

  4. Toshi Prices really vary from set to set. I always pay what I’m comfortable and try not to worry about it. If it comes out less than I’m willing to pay, great. If it goes to high, I wait. Prices will always fluctuate, but probably not a ton unless they’re rookies or something that really gets hot.

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