We hear a lot about giving in December. The 2012-13 Panini Starting 5 program is giving collectors a chance at exclusive promo cards simply by visiting their local hobby shops and opening some of the company's basketball products.
Each week through December 29, Panini has picked five players. Collectors who build a complete lineup of that week's players by busting packs at a participating hobby shop get some exclusive Panini Starting 5 cards. The final week of the promotion includes special gold packs that have random autographs. These special packs also have a contest card where collectors could win prizes like a trip to the 2013 All-Star Game, autographed memorabilia and Rated Rookie shirts.
The 2012-13 Panini Starting 5 promo set has 18 cards, with rookies figuring prominently on the checklist. Other highlights include Playmaker and Panini Authentic cards. Panini has a complete gallery of the set posted on their blog.
More than 250 hobby shops are participating in the promotion.
Here's a list of each week's "Starting 5" players: