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2012-13 In the Game Motown Madness Hockey Cards

2012-13 In the Game Motown Madness Hockey Cards

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The Detroit Red Wings are one of the most storied franchises in all of sports. Their fans are also some of the most passionate. 2012-13 In the Game Motown Madness Hockey celebrates the history of the team with a lineup loaded with autographs and memorabilia cards.

Every box of 2012-13 In the Game Motown Madness Hockey acts as a single 12-card pack. Besides five base cards, collectors will also find four autographs, two game-used memorabilia cards and a Patch of Honor insert.

The base set spans 90 decades. Printed on foil card stock, they also come with a Gold parallel.

Basic autographs reach far into the team's past and go all the way up through recent rosters. More than 100 Red Wings are signing for the release, including Gordie Howe, Steve Yzerman, Domink Hasek, Norm Ullman and Nicklas Lidstrom. ITG's Paper Cuts line continues, bringing more than 40 cut signatures of deceased players and franchise figures.

2012-13 In the Game Motown Madness Hockey has a ton of different memorabilia lines, all of which use game-used material. Raised to the Rafters honors those who have had their numbers retired. Starting Lineup and Motown Quads deliver multi-swatch combines. Similarly, Battle for the Cup and Games to Remember pair up Red Wings swatches with those from important rivals. Other game-used memorabilia sets include Enshrined, Equipment Room, Tough Materials and Goaltenders.

Patch of Honor cards fall one per box. The cards feature manufactured patches celebrating franchise milestones, awards and achievements.

Click here for the 2012-13 In the Game Motown Madness checklist.

Product Configuration: 1 pack per box, 12 cards per pack
Price Point: Mid-End Hockey Card
Target Audience: Detroit Red Wings Fans, Autograph Collectors, Old-School Hockey Fans, Memorabilia Card Collectors

2012-13 In the Game Motown Madness Hockey Box Break

  • 4 Autographs
  • 2 Game-Used Memorabilia Cards
  • 1 Patch of Honor Insert
  • 5 Base Cards
  • 12 Total Cards

Card Gallery

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Product Review

Product Review

2012-13 In the Game Motown Madness Product Review

Reviewed by Ryan Cracknell

Good: Checklist covers so much Red Wings history, clean designs throughout, ITG continues to produce some of the best basic game-used cards in the hobby.

Bad: Replica patches done in a way that may be confusing to new collectors, appeal may be limited outside of the team's core fan base.

The Bottom Line: 2012-13 In the Game Motown Madness gives Detroit hockey its due. The city has such a rich history with the sport and has some of the game's most devoted fans. From the base cards through to the high-end hits, everything about the release looks classy. That said, the set will appeal most to Red Wings fans, which is to be expected. When you dig deep into history, not all of the names are going to be superstars. For those who cheer the red and white, that's not an issue. For those who don't, it might be.

Staff Rating:
4.0 / 5.0

Card Design: 4.3/5.0

2012-13 ITG Motown Madness uses a lot of the elements that have worked in past sets from the company. I'm leery about the use of foil nowadays. It has been used so much over the last two decades that it often feels blah. That's not the case here. The red accents of the base set look great, although some of the player photos are on the soft side.

I continue to be impressed with the backs of ITG's base cards. Here they chart the player's journey with Detroit, no matter how big or small. It lends itself perfectly to the set's historical feel.

Autographs and memorabilia cards have a fairly standard ITG design, customized to work with the Red Wings theme. Autographs use stickers, but you can hardly tell by looking at them.

Although ITG seems to do it with all their hockey sets, it's still worth noting that you unless you read the legal text, you wouldn't know this set wasn't licensed. The company continued to excel at being creative around their limitations.

The one-per-box Patch of Honor cards are interesting. The cards look good, using a piece of a replica patch much like collectors see on game-used and player-worn memorabilia cards. However, they're replicas and that may confuse some people. Yes, it's clear on the back of the card and there is a certain responsibility for people to educate themselves before making a purchase. But why set up that potential confusion? Perhaps a similar approach but with custom-made mini patches like those used by other companies might work better in future products.

Checklist: 4.5/5.0

This is one of the trickier aspects to look at with Motown Madness. For the Red Wings fan, I don't see how it can get much better. Nearly all of the franchise's greats are in the set in some form. There are also a lot of guys who made a name for themselves in Detroit.

That said, if you're not one of the Detroit faithful, you may be disappointed. There are a lot of "lesser" players with limited appeal and with so few cards per box, there's no guarantee you'll land even a single player who's a big name outside of the Motor City. But when a product is clearly all about the Red Wings, hopefully you're a fan to begin with.

Value: 3.3/5.0

Again, value is going to depend on if you like the team or not. Steve Yzerman and Gordie Howe autographs aren't in every box. If you're hoping to flip your cards, chances are you're going to lose out. But, for the target audience, it's tough to beat four autographs and two game-used memorabilia cards in every box (not to mention the base and Patch of Honor cards).

Unlike 2012-13 ITG Heroes and Prospects, none of the autographs and memorabilia cards have the print runs printed on the back. I'm hoping that's because they were printed beforehand. Having the print run on the card, not just the version name, adds to a card's appeal, even with a full serial number. They let collectors know the rarity of a card without having to check another source first. I thought this was one of the greatest improvements about 2012-13 ITG H&P and hope the company continues with that trend in the future.

The Fun Factor: 4.0/5.0

I'll be honest, I'm pretty indifferent towards the Red Wings. I'm not a fan, but I don't loathe them either. While I already respected the team's accomplishments, 2012-13 ITG Motown Madness took it a little deeper. I was able to learn a little more about them and the players, superstars and local heroes, who made the franchise one of the most storied in all of sports.

2012-13 In the Game Motown Madness Hockey Cards 13Making purchases through affiliate links can earn the site a commission
Ryan is a former member of The Cardboard Connection Writing Staff.   His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection.

User Reviews

Gary Ehn
Gary Ehn

Red wings guy from way back…loved it! Manufactured Stanley cup patches are awesome. I would buy this again with no hesitation.


Reply to votc–no chance I got a bad box. I didn’t buy any of this crap.


Loved the product…selling well on the secondary market. Bought two boxes….got a 1/1 in each box. I’m a Red Wings fan, so I disagree with a “ton of nobodies”. Also hit a SP auto out of each box. Usually don’t go for the high end product, but for a Wings fan, this is a can’t miss…..loved my first two boxes so much, I ordered 2 more.


Looks like another dog product from ITG, tons of nobodies, same stale design they will never change, and when the best hit is a lame duck Howe auto, yawn.

Designed to keep the puppy mill afloat.


Scott, any chance you just got a bad box? ITG makes some of the best products for the price in terms of value and their knowledge of the game and appreciation for design is something major manufacturers could learn from.


Dr. Price comes up with another product to steal your money. I still haven’t gotten the stench of History of Hockey out of my house and even when I finally do, I WILL NEVER, EVER BUY ANOTHER IN THE GAME PRODUCT.

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