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1978 Topps Burger King Baseball Cards

1978 Topps Burger King Baseball Cards

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In late 1977, Burger King and Topps partnered to create a 22 card set of the New York Yankees Baseball Cards. Distribution of the set was limited to Burger King Restaurants located within the Tri-State area. This fairly well known set was given away at no cost to customers that purchased select BK Value Meals. To sweeten the deal even more, BK gave free Yankees Tickets to any kids who collected 5 or more of the cards.

George Steinbrenner went to a local BK to inspect the set that had been printed of his team.  Much to his dismay his favorite player, Lou Pinella, had not been included in the set.  Not one to miss out on an opportunity to speak his mind, Steinbrenner quickly demanded that Topps rectify the omission by printing a 23rd card to the set.  This late edition to the already fully printed 22 card set featured none other then Lou Pinella.  The Pinella card had a much lower print run that the other 22 cards, making it much more collectable and valuable.  Sparky Lyle's gave an entertaining account of the events surrounding the  22 23 card set in his book "The Bronx Zoo":

"George loves Lou and hates it when he doesn't play. Lou is also George's son's idol. Last year when Burger King put out a set of baseball cards with the pictures of the Yankee players on them, they forgot to include Piniella, and George called them up, reamed their ass, and made them print a special Piniella card to add to the set."

Set Checklist

1977 Topps Burger King Yankees Set Checklist

The full checklist of the set is listed below:

1 Billy Martin Yankees Team
2 Thurman Munson
3 Francis Healy
4 Catfish Hunter Jim Hunter on card
5 Ed Figueroa
6 Don Gullett
7 Mike Torrez
8 Ken Holtzman
9 Dick Tidrow
10 Sparky Lyle
11 Ron Guidry
12 Chris Chambliss
13 Willie Randolph
14 Bucky Dent
15 Graig Nettles
16 Fred Stanley
17 Reggie Jackson
18 Mickey Rivers
19 Roy White
20 Jimmy Wynn
21 Paul Blair
22 Carlos May
23 Lou Piniella

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Mike Smeth  |  E-Mail Author
Mike Smeth is the CEO and Founder of The Cardboard Connection. After collecting baseball cards as a child, he took a 12-year hiatus from the hobby. One muggy summer day in 2006 he unexpectedly came across his childhood card collection while packing up for a move. He began sorting through them so he could sell them on Craigslist. Somewhere between the 3rd and 4th box, he rediscovered his passion for collecting and hasn't looked back since. You can find Mike on Google+ and Twitter @mikesmethcc.

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