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1969-70 Topps Rulers Basketball Cards

1969-70 Topps Rulers Basketball Cards

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1969-70 Topps Rulers Basketball are some of the quirkiest cards you'll likely ever encounter. Size, color and cartoon images make it unique. And the paper stock used to make them has made them relatively tough to find.

Rulers were an insert in ten-card packs of 1969-70 Topps Basketball, landing one per pack. Due to their size, they were folded three times to fit them into the packs. Fully expanded, they measure 2 1/2 by 9 7/8".

Although the 1969-70 Topps Rulers Basketball checklist goes up to number 24, there are only 23 cards in the set. Top players include Lew Alcindor, Wilt Chamberlain and Jerry West. Number 5 is missing from the set. It was slated to be Bill Russell. However, he retired and the card was cancelled.

What's instantly noticeable about the inserts is the caricatures of the featured players. They're very different from the usual photos usually used on cards. If you go back to when images were painted, those took a more lifelike approach. If the NBA wanted to make a cartoon back in the day, these are the sorts of designs you might expect. They're both bright and fun, something that's backed up with the background colors.

1969-70 Topps Rulers Lew Alcindor 1969-70 Topps Rulers Gail Goodrich 1969-70 Topps Rulers John Havlicek

Players' names and team are noted in an oval that overlaps the image. The ruler also notes the player's height. 1969-70 Topps Rulers are blank on the back.

The inserts are printed on thin paper. As a result, they can be increasingly brittle.

1969-70 Topps Rulers are somewhat overlooked today. Their non-traditional size may be a turnoff to some. And while not readily available, they can be tracked down with a little work and at reasonable prices given their age.

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Checklist

1969-70 Topps Rulers Basketball Checklist

23 cards. #5 does not exist.

1 Walt Bellamy
2 Jerry West
3 Bailey Howell
4 Elvin Hayes
6 Bob Rule
7 Gail Goodrich
8 Jeff Mullins
9 John Havlicek
10 Lew Alcindor
11 Wilt Chamberlain
12 Nate Thurmond
13 Hal Greer
14 Lou Hudson
15 Jerry Lucas
16 Dave Bing
17 Walt Frazier
18 Gus Johnson
19 Willis Reed
20 Earl Monroe
21 Billy Cunningham
22 Wes Unseld
23 Bob Boozer
24 Oscar Robertson
1969-70 Topps Rulers Wilt Chamberlain

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Ryan Cracknell  |  E-Mail Author
Ryan is a former member of The Cardboard Connection Writing Staff.   His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection.

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