1933-34 V252 Canadian Gum Hockey Cards

1933-34 V252 Canadian Gum Hockey Cards


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1933-34 V252 Canadian Gum Hockey was among the sport's first cards to be issued along with gum. The V252 set was distributed by Canadian Chewing Gum Sales, Ltd. The 50-card set offered collectors a chance to win a hockey game, but there was an element of skill and luck involved.

1933-34 V252 Canadian Gum Hockey card fronts feature a black-and-white player portrait. The pictures resemble an oblong octagon as the corners are cut away. A box below the player contains a letter inside a starburst and instructions to save the letter for a hockey game. The words to the left are in English, while a French translation appears to the right. A red field surrounds the player and the box. A Hockey Picture Gum designation appears along the top, and the player's name appears between the picture and the box. A white border surrounds the card. Backs start off with the player's name and team. The rest of the card is bilingual, with an English biography of the player beside a French version of the text. At the bottom is the description of the contest and an ad line for Canadian Gum.

In order to obtain the game, collectors had to get the full names for five of the seven NHL teams, including the city, from the letters printed on the front of the cards. The set was also issued without numbers. These factors allowed the cardmaker to release the set without short-printing any of the cards. As a result, many 1933-34 V252 Canadian Gum Hockey cards are found today with the lower portion trimmed away. Cards that have been cut are worth a small percentage of those that aren't.

Key cards to the set include Howie Morenz, Charlie Conacher, Aurel Joliat and King Clancy.

Key 1933-34 V252 Canadian Gum Hockey Cards:

1933-34 V252 Canadian Gum Hockey Cards 1

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Set Checklist

1933-34 V252 Canadian Gum Hockey Cards Set Checklist

50 cards.

Ace Bailey
Alex Connell
Alex Smith
Aurel Joliat
Babe Seibert
Baldy Northcott
Bill Brydge
Bill Touhey
Bob Gracie
Bun Cook
Cecil Dillon
Charlie Conacher
Chuck Gardiner
Clarence (Hap) Day
Clarence (Taffy) Abel
Danny Cox
Dave Kerr
Dave Trottier
Dit Clapper
Duke Dutkowski
Ebbie Goodfellow
Frank Finnigan
George Hainsworth
Georges Mantha
Gerald Carson
Glyn Brydson
Happy Emms
Harvey (Busher) Jackson
Helge Bostrom
Howie Morenz
Jimmy Ward
John Ross Roach
John Sorrell
Johnny Gottselig
Johnny Sheppard
King Clancy
Larry Aurie
Lionel Conacher
Lorne Chabot
Lorne Duguid
Marty Burke
Mervyn (Red) Dutton
Murray Murdoch
Nelson Stewart
Nick Wasnie
Normie Himes
Ott Heller
Pit Lepine
Red Horner
Walter (Red) Jackson
1933-34 V252 Canadian Gum Hockey Cards 2

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Chris Stufflestreet
Chris is an avid vintage sports card collector who is The Cardboard Connection's resident expert of all things vintage.

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