16 Sports Food Endorsements for True Collectors

16 Sports Food Endorsements for True Collectors

While Wheaties may be the most respected and recognized connection between athletes and food, the cereal is far from the only one. In fact, there are lots of sports food endorsements.

Thanks to their packaging, some can be considered collectibles. For those who are considering adding these pieces to their collections, remember you're dealing with food. Emptying the container isn't a bad idea, even if it is no longer in mint condition. Should a jar of Pedroia Black Bean Salsa hit the floor and break in 2022, the results may be ugly. It's doubtful you'd want you child to break into a Pete Rose energy bar from the 1970s. Free the food, save the wrapper!

Here are 16 sports food and snack endorsements that take the oddball memorabilia hunt to new levels.

Pro Stars Cereal

Before it was a Saturday morning cartoon, Pro Stars was part of a balanced breakfast. With Wayne Gretzky (and his lovely locks) as its pitchman, the cereal was popular in many Canadian households.

WWF Superstars

Hulk Hogan always told his Hulkamaniacs to say their prayers, eat their vitamins and drink their milk. WWF Superstars cereal may have taken things a little too far. With boxes featuring Hogan and the Ultimate Warrior, Ralston showed kids what a healthy breakfast (and a little juice) could do to your arms. The Road Warriors also appeared on one of the box designs.


VottO's is the latest addition to the list of athlete-endorsed novelty cereals. With a box painted by Kevin-John, the Joey Votto cereal looks an awful lot like Cheerios. Distributed in Cincinnati at Kroger stores, perhaps it's the cereal box and not his massive contract extension that have really mark Votto's spot as a true baseball superstar.

Sports Food Endorsements - VottO's

Fastball Flakes

Not to be outdone by VottO's, Justin Verlander has Fastball Flakes. Hopefully the athlete endorsement adds a little flavor to an otherwise drab Corn Flakes-inspired cereal.

Sports Food Endorsements - Fastball Flakes

Flutie Flakes

Released in 1998, Flutie Flakes were hugely popular in Buffalo, piggybacking from Doug Flutie's success with the Bills. They're still the benchmark against which other modern athlete-endorsed foods and cereals are measured. Proceeds from the cereal went to the Doug Flutie Jr. Foundation for Autism.

Sports Food Endorsements - Flutie Flakes

Pete Rose Supercharg'r Energy Bar

According to this 1970's snack, the Pete Rose Supercharg'r Energy Bar was "nature's answer to candy." That sounds more like something Barry Bonds would say to the courts.

Sports Food Endorsements - Pete Rose Supercharg'r Energy Bar

Ken Griffey Jr. Chocolate Bar

Released in 1989 by Pacific Trading Cards, this confectionery delight is one of the hobby's strangest "rookies" of all-time. The pure chocolate bar came with some basic stats on the back of the wrapper. Licensed by MLB, the bar came with both blue and yellow wrappers. There are also a pair of promo cards promoting the candy.

Sports Food Endorsements - Ken Griffey Jr Chocolate Bar

Canseco! 40/40 Bar

Released in the early-90s by Latin Foods International, it asked us to taste the power. In an article announcing the bar's release, Canseco's agent Jeff Borris said, "Jose's bar will be around for centuries, long after he's no longer in baseball." Thanks to collectors, his prophecy has come true.

Sports Food Endorsements - Jose Canseco 40-40 Bar

Clark Reggie! Bar

Released in 1993, the Reggie! Bar, not only came with a cardboard-tasting treat, but baseball cards as well. Each came with one of three Upper Deck Reggie Jackson cards. If you wanted to play a mean prank on a co-worker in 1993, you'd give them a Reggie! Bar. If you gave them one today, the chocolate bar probably hasn't changed much.

Sports Food Endorsements - Clark Reggie Bar

The Reggie White Bar

This may be the only time the word 'sacked' has been used to market a food product.

Sports Food Endorsements - Reggie White Bar

WWF Ice Cream Bars

For a while, ice cream bars were the main source of wrestling cards for collectors. Last summer, CM Punk reminded us of the treat, making them a part of his on-screen demands for signing a new contract. Each ice cream bar featured the image of a different superstar.

Sports Food Endorsements - WWF Ice Cream Bars Ad

Michael Jordan Hang Time Gum

Even with Michael Jordan's picture and facsimile signature as selling points, Hang Time Gum wasn't able to overtake Big League Chew as the king of the shredded gum market. From a collectibles standpoint, the backs of the gum pouches do have some excellent Michael Jordan action shots.

Sports Food Endorsements - Michael Jordan Hang Time Gum

Youk's Beef Jerkey

In 2010, Red Sox superstar Kevin Youkilis lent his name to some beef jerky. Claims of low fat and high protein mean nothing when the food looks like a frightening mix of cat food and bacon.

Sports Food Endorsements - Kevin Youkilis Beef Jerky

McCaffrey's Rocky Mountain Mustard Creamy Dijon

If the fake mustache and beret weren't enough, Ed McCaffrey also lent his name and image to PLB Sports' Spicy Brown Mustard and Rocky Mountain Horseradish. Oh, la, la!

Sports Food Endorsements - McCaffreys Rocky Mountain Mustard

Brett "The Diesel" Keisel Salsa

Available in mild, medium and hot, it's doubtful you'd let your daughter date anyone who looked like the gentleman on the front of the jar.

Sports Food Endorsements - Brett The Diesel Keisel Salsa

Pedroia's Premium Black Bean and Corn Salsa

A lot of kids grow up dreaming of winning the MVP and the World Series. I wonder if Dustin Pedroia dreamed of being a salsa pitchman?

Sports Food Endorsements - Dustin Pedroia Salsa

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Ryan Cracknell

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Ryan is a former member of The Cardboard Connection Writing Staff.   His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection.

User Comments

  1. Zippin Pippen juice by Scottie Pippen. Not very well known, but still a classic.


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