According to a recent survey done by Sports Business Daily, Yankees Captain Derek Jeter is baseball's most marketable player. Jeter earned nearly 80% of first place votes and appeared on 47 of 49 ballots. The survey included corporate brand managers, marketing and branding executives, agencies, and baseball media. Below is a look at the rest of the Top 10.
- Derek Jeter, New York Yankees SS

- Albert Pujols, Cardinals 1B
- Joe Mauer, Minnesota Twins C
- Stephen Strasburg, Washington Nationals SP
- Ryan Howard, Philadelphia Phillies 1B
- Evan Longoria, Tampa Bay Rays 3B
- Tim Lincecum, San Francisco Giants SP
- David Wright, New York Mets 3B
- Alex Rodriguez, New York Yankees 3B
- *Dustin Pedroia, Boston Red Sox 2B/Torii Hunter, Los Angeles Angels CF
*Pedroia and Hunter tied for 10th place
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