Law of Cards: New Mars Attacks Trademark Filing by Topps

Law of Cards: New Mars Attacks Trademark Filing by Topps

No, the fourth planet from the sun did not attack Topps' intellectual property. Rather, the Topps Company continued its recent spate of trademark application filings with its latest: the mark “Mars Attacks" to be used with skins for mobile phones, MP3 players and tablet computers.

The trademark filing is provided below:

Word Mark MARS ATTACKS
Goods and ServicesIC 009. US 021 023 026 036 038. G & S: Fitted plastic films known as skins for covering and protecting electronic apparatus, namely mobile phones, MP3 players, tablet computers and tablet computers; downloadable video game software
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number85403508
Filing DateAugust 22, 2011
Current Filing Basis1B
Original Filing Basis1B
Owner(APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of RecordAndrew Baum
Prior Registrations1859156
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

Mars Attacks was a trading card series released in the 1962 that described an invasion of Earth by sinister Martians. The graphic depictions, created a stir on school playgrounds. Today, Mars Attacks remains one of the most popular and recognizable entertainment card brands in the hobby. Topps released additional merchandise based on Mars Attacks in more recent years including new cards and comic books. Tim Burton released a film based on the series in 1996.

The trademark hints that Topps may be embarking on another release of “Mars Attacks" merchandise. Fingers crossed that there are skins like this.

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The views expressed in the “Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

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Paul Lesko has litigated complex and intellectual property actions for over 18 years. Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid card collector. He’s also the author of the novel Gastric Bypass, available for purchase at Amazon. Paul can be found on Twitter @Paul_Lesko and Google+.


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