Upper Deck Back in Baseball with MLBPA License
Upper Deck is back in the business of making baseball cards, landing a license with the MLBPA.
While they won't be able to use Major League Baseball logos, uniforms and other trademarks, Upper Deck does have the exclusive college license that allows them to use NCAA logos. The company will also use shots from photo shoots.
"We took time planning our return to baseball to make sure we could deliver our fans the value they have come to expect in Upper Deck brands," said Upper Deck President Jason Masherah in a press release. "Great photography is imperative in making a great baseball trading card set. We will leverage the power of Upper Deck’s exclusive collegiate license and recent photo shoots with a bevy of current baseball stars to provide fans some of the best imagery on the market."
Their first set under the deal will be 2013 Fleer Retro Baseball, which is slated for release later this summer. Upper Deck also announced that they'd make another MLBPA-licensed set this year plus 2013 Sweet Spot Classic, an all-retired player set.
Baseball is where it all began for Upper Deck. 1989 Upper Deck Baseball is regarded as a turning point for the hobby. The company continued to make baseball card sets through 2010. There have been a couple of Upper Deck baseball sets since then, like 2012 SP Signature Series Baseball, but they haven't used any photos.