Visual History to Topps Vintage Football Wrappers: 1950 -1980

Visual History to Topps Vintage Football Wrappers: 1950 -1980

The whimsical nature of graphics adorning vintage Topps football wax wrappers through the years, has resulted in a collectible which can go above and beyond the cardboard treasures contained within. Set collectors often include a wrapper sample to bring completeness or closure to the overall set presentation. For many current and former collectors, the process of opening a pack of cards brings back childhood memories. From the slippery feel of the pack, the careful nature of cracking the glue seal, the anticipation as the wrapper is unfolded, to the instantaneous blast of bubble gum given off by the sweet confectionery treat, this seemingly routine event is a moment in time that accounts for a super-sensory experience on many different levels.

More than a mere carrying case or delivery system, the wax packs themselves served to advertise the product as it sat on candy and dime store counters and shelves. The enticing promise of gum and cards for just a nickel proved to be a destination source for many childhood allowances through the years. Long before websites, social media, blasters, sell sheets, dedicated card shops and conventions, the corner store was the gathering place to acquire cardboard images of one's favorite players. The only means of marketing the product at the store level was the display box and the actual wrappers. As a result, Topps experimented with different box designs and color schemes for their product's packaging.

A large number of wrappers were obviously discarded, forever condemned to life in a landfill. The rare samples that were preserved by astute collectors can command hefty sums on the secondary market. The hobby has evolved to the point where wrappers are now a gradable commodity, as well as the even rarer, unopened wax packs. Many football card sets were produced with multiple versions based on the number of the series and the number of cards per pack. Some years also offered multiple designs in similar styles for test marketing and to give the illusion that the contents within might be different. Advertising on the edges of the pack were often changed, creating variants that are often pursued by pack collectors and has become a bonafide niche itself.

Topps Football Wrappers Gallery: 1950 -1980

The gallery below features a single wrapper example for each year between 1950 and 1980.

Click on each wrapper to display a larger image. The year of the pack is visible when you mouse over each image.

Which one do you like the best? Post in the comments below.

Top eBay Listings

VINTAGE NEW YORK METS TEAM DYNASTY COLLAGE MNT 2001 ARCHIVES PACK FRESH
$9.95

Lot of 7 Unopened Vintage Football Packs from 1990-99 Favre Manning Rookie BONUS
$6.98

3 BOX LOT 1 AUTO & VINTAGE TOPPS PACK PER BX LOOK4 1965 JOE NAMATH 57 BART STARR
$85.00

1960 Topps Football **SUPER RARE** VTG Empty Wax Pack Display Box Jim Brown AFL
$399.99

1969 Topps Football **SUPER RARE** VTG Empty Wax Pack Display Box Unitas Csonka
$149.99

1957 Topps Football **SUPER RARE** VTG Empty Wax Pack Display Box Starr Unitas
$199.99

Vintage 1952 '52 Bowman Large Football Wax Pack Wrapper 52458B RARE Topps
$39.99

Vintage Lot of 2 1984 Topps Football Card Unopened Wax Packs
$5.50

1980 Topps Football Unopened Wax Packs 2! Vintage
$14.99

Huge Lot Vintage Football Packs Cards 1989-1990's Mixed Lot New And Used
$44.99

1976 '77 ' 78 '79 Topps Football Cello Wax Packs * Vintage * Walter Payton RC
$5,925.00

2013 TOPPS WRAPPER ART 5" X 7" PRINT #D 38 49 VINTAGE REPRODUCTION 1969 WAX PACK
$29.95

TOPP VINTAGE FOOTBALL CARDS 1989 SEALED PACKS
$19.95

Vintage Four Box Football Sets Pack Fresh (some Doubles) 1991 UD, Topps Pro Set
$9.99

1987 Topps Football Wax Box Vintage Rare 36 Sealed Packs Great Investment
$61.00

2006 TOPPS FOOTBALL RACK PACK BOX PLUS 3 VINTAGE CARDS FROM THE 60'S 70'S 80'S
$25.00
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Rob Bertrand

E-Mail Author | 
Rob is a former member of The Cardboard Connection Writing Staff and co-host of Cardboard Connection Radio.He is an avid collector with over 20 years of active experience in the hobby.

User Comments

  1. could you tell me how many cards are in a 1976 football wax pack.thanks mazz

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