Visual Guide to Vintage Football Card Wrappers - Leaf, Bowman, Philadelphia and Fleer

Visual Guide to Vintage Football Card Wrappers – Leaf, Bowman, Philadelphia and Fleer

During the post-war, vintage years of the late-1940's to the late-1960's, several trading card manufactures produced football cards. While today we recognize Topps as the dominant player in the vintage football card market, companies like Fleer, Philadelphia, Leaf, Bowman, and others, all had their fair share of releases. The competition was, at times, quite fierce, with each company vying for exclusive rights to leagues and players. Even before the first regular football issues by Leaf and Bowman in 1948, the 1933 Sport Kings series also contained football players and should not be ignored or forgotten in this visual history guide. In 1935, National Chicle debuted the first trading card set comprised entirely of football players. Unfortunately, the looming demands and rationing of World War II would put football cards on a 13-year hiatus.

It is interesting to note the different marketing tactics used by each company to entice youngsters to part with their hard-earned nickels and dimes. From decals, stickers and "secret messages," to pennants and tattoos, numerous novelties were included with the customary cards as an incentive to purchase packs of football cards. Brightly advertised in bold fonts and vibrant colors, wax packs were tiny commercials in and of themselves. It would be years before player endorsement deals became part of the hobby, and, as a result, more generic drawings and sketches of football players were used to convey what was inside the tightly sealed wax packs, instead of specific player images.

Interspersed amongst the major football card manufactures of the time, Leaf, Bowman and Philadelphia are one-off samples from releases by companies like Berk Ross and Nu-Card. This visual reference guide through the history of non-Topps football wax packs through the years, serves as a supplement to the Topps Vintage Football Wax Pack Gallery. Often discarded at the time, surviving samples can be difficult to find. Galleries such as this provide a way to preserve and chronicle the history of this hobby niche.

Which one do you like the best? Post in the comments below.

Top eBay Listings

1960 Fleer Football Pack 5 Cent Wrapper RARE ! KEMP Rookie Set CLEAN
$75.00

1960 Fleer Football 5 Cent Wax Pack
$100.00

1954 BOWMAN #112 LEON HART DETROIT LIONS PSA 6 EX MT PACK FRESH!!
$17.99

1965 PHILADELPHIA FOOTBALL UNOPENED WAX PACK GAI- 8 (NM-MT) VERY RARE,LOWERED $!
$399.95

1954 Bowman Football Wax Pack - PSA 7 -- Unopened Wax Pack - 1 cent pack
$240.00

R 1961 Nu-Card pack Near mint Condition Unopened
$100.00

1955 BOWMAN FOOTBALL "5-CENT" UNOPENED WAX PACK -GAI 9 (MINT),PERFECT LOOKING!!
$1,799.95

1954 BOWMAN #73 STAN WEST LOS ANGELES RAMS PSA 7 NM PACK FRESH!!!
$17.99

1965 PHILADELPHIA FOOTBALL WAX PACK PSA 8 (NM-MT) VERY RARE,GREAT SHAPE,CHK PICS
$459.95

1964 Philadelphia Gum - 5 Cent Wrapper - Bicycle Decal Side Panel - EX MT
$35.00

1960 Fleer Wax Pack Unopened Vintage Pack 1
$250.00

1960 Fleer Wax Pack Unopened Vintage Pack 2
$250.00

1961 NU-CARD FOOTBALL 5-CENT WAX PACK WRAPPER - RARE!!!
$44.95

1952 Bowman Large 5-cent Football Wrapper. Outstanding!
$159.00

1954 Bowman Football Wax Bubble Gum Wrapper
$10.50

1960 FLEER FOOTBALL WAX PACK SET NM-MT
$1,165.50
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Rob Bertrand

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Rob Bertrand is an avid collector with over 20 years of active experience in the hobby. He is one of the site's most accomplished writers, as well as the co-host of Cardboard Connection Radio. You can follow him on Twitter @VOTC.

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