Panini Extends Exclusive NBA Trading Card License

Panini Extends Exclusive NBA Trading Card License

Panini has extended their NBA trading card license. The new multi-year deal gives the card maker exclusive rights to NBA trading cards and stickers. Kobe Bryant will also continue to be a big part of Panini's products.

"My kids get to make fun of Daddy's afro," said Bryant in a conference call to discuss Panini's extended deal and basketball cards, in general. "It's just cool. It's something you can pass around," the Lakers superstar continued when talking about the impact of trading cards.

"[It] continues to expand the game. It gets the players involved," said Bryant. " does a great job of positioning the sports they're involved in."

Bryant continued to reflect fondly back to when he was a kid, going to card shops and thinking how cool it would be to be on a card one day.

"Our companies share a collective interest in promoting our brands worldwide,” said Sal Larocca, NBA Executive Vice President Global Merchandising Group in a press release. “Panini has continually demonstrated the ability and commitment to creating products that appeal to our fans on a global basis.”

"One of the primary goals on the NBA is to take as far and as wide as we can," Larocca continued during a conference call. "Trading cards have historically played a major role. It catches fans on a day-to-day basis."

Panini is aiming to expand the basketball card market even bigger with their new license, particularly in China. Currently, Panini has NBA collectibles in more than 40 territories worldwide.

Panini America CEO Mark Warsop pointed to some in-roads they've made overseas, "We've managed to expand in the Far East." He pointed to 2012-13 Hoops. In North America, collectors can find the set with different configurations for both retail and hobby markets. Warsop explained there is another version made exclusively for China that has a unique make-up.

When asked about the increasingly digital landscape of the world, particularly when it comes to capturing kids' attention, Warsop was quick to point out there are some things iPads and Smart Phones can't do.

"We've always found that what you can't take away is the excitement of opening a pack," Warsop said. "That excitement can't be replicated in a digital format."

Panini has been the only licensed NBA card manufacturer since the start of the 2009-10 season. The length and details of the extension were not released.

ebaysmalllogo Image
1813856411204040 1 Image
2013-14 Prizm Kobe Bryant Die-Cut Guard Duty Baketball Insert 49 - LAKERS
$109.99
3907077852834040 1 Image
2012-13 Kobe Bryant Immaculate GU 2 Clr Patch Auto Gold 100 On Card Lakers HOT
$334.99
1412326826104040 1 Image
KOBE BRYANT 2010-11 PANINI NATIONAL TREASURES ALL DECADE JERSEY
$29.99
3609077826744040 1 Image
KOBE BRYANT 2012-13 PREFERRED SILHOUETTE JUMBO JERSEY AUTO AUTOGRAPH # 49 LAKERS
$679.95
3011317075684040 1 Image
2013-14 Panini Prizm Kobe Bryant Refractor Prizms Lakers BGS 9.5
$49.99
2211705466354040 1 Image
2011-12 11-12 PANINI GOLD STANDARD BLACK KOBE BRYANT JUMBO JERSEY PATCH 84 149
$49.99
3308189086404040 1 Image
2010-11 ABSOLUTE MEMORABILIA #9 KOBE BRYANT AUTOGRAPH AUTO JERSEY #4 25 - LAKERS
$179.95
3213587798584040 1 Image
LOT OF 26 DIFFERENT KOBE BRYANT PANINI ANTHOLOGY CARDS - LAKERS - BLACK MAMBA
$14.99
1411981883704040 1 Image
6 PACK LOT : 2012-13 ( 2013 ) Panini KOBE Bryant Anthology Factory Sealed Packs
$23.95
1211495945364040 1 Image
Kobe Bryant 2013 Panini Father's Day Pinnacle Printing Progressions Plate E985
$39.95
1311645955754040 1 Image
Kobe Bryant 2012-13 Panini Immaculate Base Gold Parallel SP 17 25
$90.00
1110407400484040 1 Image
2011-12 Panini Limited KOBE BRYANT Masterful Marks Auto 50
$169.99
« Previous12345
 Image

 


 |  E-Mail | URL
Ryan's collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection. Ryan can be found on Twitter @tradercracks and Google+.

Leave a Comment: