What is Bowman Black?

What is Bowman Black?

A recent search of the United States Patent and Trademark Office shows that The Topps Company, Inc. has just filed a trademark application for “Bowman Black" for use with, obviously, trading cards.

The details of this filing are provided below:

Bowman Black

Word Mark BOWMAN BLACK
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cards
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85444681
Filing Date October 11, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of Record Andrew Baum
Prior Registrations 1586294;2140078;2265679
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Topps' filing is under section 1B, which means it is an “intent to use" application.

Legal translation: Bowman Black will be a future product.

It's unclear from the bare-bones filing about what Bowman Black will be, but my best guess is it may be yet another product offering in the Bowman line to go alongside Bowman, Bowman Chrome, Bowman Platinum, Bowman Sterling and Bowman Draft Picks.

How many more of these do they need?

As to how the cards will look or what their focus will be, only time will tell.

Let the speculation begin. Feel free to look into your crystal ball and take your guesses in the comments below.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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