Is Panini Bringing Back Pacific?

Is Panini Bringing Back Pacific?

An interesting trademark filing by Panini America shows it might be getting ready to relaunch Pacific.

On November 22, 2011, Panini filed a trademark application for the mark “PACIFIC" to be used with “trading cards." Panini filed this application as an intent-to-use application.

Legal translation: Panini is not using the term “PACIFIC" on trading cards yet, but it intends to in the near future.

A summary of the trademark application is below:

PACIFIC

Word Mark PACIFIC
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards; Trading cards
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85478882
Filing Date November 22, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record Norman H. Zivin
Prior Registrations 3033914
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Pacific Trading Cards was acquired by Playoff when they went out of business a few years ago. When Panini bought Playoff, they also acquired Pacific. Collectors will recognize that while the "PACIFIC" mark as a standalone has not been used by Panini, remnants of Pacific's products such as 2011 Crown Royale Football have.

Panini's filing does not indicate how Panini plans on using the “PACIFIC" mark (Will it be a new line of cards? Inserts? A stand alone subsidiary company?), but it does show that “PACIFIC" will likely be making a comeback of some type.

The information provided in Paul Lesko's “Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the “Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

Top eBay Listings

#01 10 JONATHAN BALDWIN 2011 Crown Royale SILHOUETTE PATCH AUTO Autograph GREEN
$29.99

2011 Demarco Murray Rookie Crown Royale Patch Auto
$35.00

BGS 9.5 10 DeMarco Murray 2011 Crown Royale 3 Color PATCH AUTO RC Dallas Cowboys
$119.99

DELONE CARTER 2011 Crown Royale Rookie Patch Autograph 261 #213 Card RC Colts
$25.00

2011 Crown Royale Torrey Smith 3 Color Auto Patch Rookie RC 299 #211
$14.99

RANDALL COBB 2011 CROWN ROYALE RC AUTO PATCH 099 299 GREEN BAY PACKERS
$10.50

2011 CROWN ROYALE ALL PROS TROY POLAMALU 2 COLOR PATCH #43 50 HIS JERSEY NUMBER
$60.00

2011 CROWN ROYALE SILHOUETTE AUTO PATCH LaDAINIAN TOMLINSON SSP #10 20
$60.00
« Previous12345678

 |  E-Mail | URL
Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

Leave a Comment: