Is Panini Bringing Back Pacific?

Is Panini Bringing Back Pacific?

An interesting trademark filing by Panini America shows it might be getting ready to relaunch Pacific.

On November 22, 2011, Panini filed a trademark application for the mark “PACIFIC" to be used with “trading cards." Panini filed this application as an intent-to-use application.

Legal translation: Panini is not using the term “PACIFIC" on trading cards yet, but it intends to in the near future.

A summary of the trademark application is below:

PACIFIC

Word Mark PACIFIC
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Sports trading cards; Trading cards
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85478882
Filing Date November 22, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) PANINI AMERICA, INC. CORPORATION DELAWARE 5325 FAA Boulevard, Suite 100 Irving TEXAS 75061
Attorney of Record Norman H. Zivin
Prior Registrations 3033914
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Pacific Trading Cards was acquired by Playoff when they went out of business a few years ago. When Panini bought Playoff, they also acquired Pacific. Collectors will recognize that while the "PACIFIC" mark as a standalone has not been used by Panini, remnants of Pacific's products such as 2011 Crown Royale Football have.

Panini's filing does not indicate how Panini plans on using the “PACIFIC" mark (Will it be a new line of cards? Inserts? A stand alone subsidiary company?), but it does show that “PACIFIC" will likely be making a comeback of some type.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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