Panini Announces New Product Development Director

Panini Announces New Product Development Director

Panini America has announced that they are bringing in Karvin Cheung as their new Product Development Director overseeing NBA and NHL products. Cheung brings considerable experience with him based on his nine years at Upper Deck. While there, he developed and managed 45 NBA and NHL products. Cheung has also worked as Vice Pesident/General Manager for Grosnor Distribution Inc. in Toronto.

Mark Warsop, CEO of Panini America, commented in a release, “Karvin brings tremendous knowledge of the trading card category and a successful track record of developing strong products that excite collectors. He further strengthens our product development team as we continue to grow and secure new licenses."

The addition of Cheung allows Panini to split the development group in half, with Ben Ecklar handling the NFL and entertainment products.

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Trey Treutel is an Ole Miss grad and a life-long sports fanatic. He is a huge fan of the NBA and NFL, as well as college basketball and football. As a kid, he collected football and basketball cards. As an adult, he started collecting basketball cards again on a whim, and has since expanded to other sports and entertainment options. Find Trey on Twitter at @datreute.

User Comments

  1. wow …..a guy who got canned at UD gets hired on at panini……hmmm….maybe panini should ask around about him and see what is said about him….and ask him why he was selling cards at the big show in toronto after he was let go by UD that were’nt even released by UD and being handed priority packs by UD staff without having to break UD products…limiting the real collectors of getting the chance to pull a signing….a very bad decision by panini

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