Maryland, Texas Tech, Utah Team Up With Under Armour and Wounded Warriors Project
Maryland, Texas Tech, and Utah will auction off special game worn camouflage uniforms in an effort to raise money for the Wounded Warrior Project, a non-profit organization that provides various programs and services to wounded members of America's armed services.
For the second consecutive year, the Wounded Warrior Project has teamed with the popular sports wear company Under Armour. The custom military football uniforms are part of the UA Freedom Initiative, which was launched in July of 2010 in support of our nation's military and public safety heroes.
The custom game day jerseys will be auctioned off on the official Maryland, Texas Tech and Utah websites following the specific games they were worn in. Utah and Texas Tech's will be available this upcoming Monday, while Maryland's will be available on the Monday following their November 20th match-up against Florida State.
100% of the proceeds from the jersey sales will go to the Wounded Warrior Project. In addition, Under Armour school-specific fan gear will on sale at university bookstores and at www.UnderArmor.com with a portion of the proceeds benefiting the WWP.
One of the coolest features of the custom jerseys is that each player's nameplate will display one of the core values of America's Armed Services including Duty, Honor, Courage, Commitment, Integrity, Country and Service. Texas Tech will play in the official Under Armour Freedom game, with each Red Raider having “Freedom" on the back of their jersey as a tribute the brave men and women that the initiative supports.
“The custom uniforms and gear provide us with an opportunity to engage college football fans and athletes, while uniting together to support the overall mission of Wounded Warrior Project," said Kevin Plank, founder and CEO of Under Armour. “We are committed to honoring our nation's troops who risk their lives protecting our house and we are proud to support them through these games and beyond."
Thousands of America's armed forces have been wounded during current military conflicts. WWP assists the brave soldiers and their families through a holistic approach to recovery, providing programs and services to aid in the rehabilitation of both mind and body. WWP empowers warriors with essential tools to not just survive their injuries but to thrive and achieve personal and professional success.