WWE Looks to Supercharge Collectors with New Trademark

WWE Looks to Supercharge Collectors with New Trademark

Internet speculation is running wild about WWE's newly filed trademark application for “WWE Supercharge." The application is filed as an “intent-to-use" application, which means it will be a forthcoming product.

But what is it? A new television show for the upcoming WWE Network? The name for said network? A new pay-per-view event? A new battery charger that kicks other battery chargers' butts?

Of note, one of the identified Goods and Services provided is “trading cards," so WWE card collectors should be on the lookout.

Information about the filing is provided below, so feel free to check it out and see if you can figure out what WWE Supercharge will be.

WWE Supercharge

Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hang tags; packaging, namely blister cards; paper for wrapping and packaging; collector albums, namely for sticker collectable cards; stickers; sticker albums; photo collectables; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; markers; pens; pencils; notebooks; calendars; trading cards; chalks; postcards; greeting cards; pictures; posters; decals; temporary tattoo transfers; brochures, magazines and newspapers concerning sports entertainment; coloring books; children's activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; memo pads; note pads; scribble pad; date books; address books; agenda books; pencil sharpeners; pencil cases; rubber stamps; stamp pads; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; plates of paper or cardboards; paper; stationery; indoor ornaments of paper
Standard Characters Claimed
Serial Number 85452391
Filing Date October 20, 2011
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) World Wrestling Entertainment, Inc. CORPORATION DELAWARE 1241 East Main Street Stamford CONNECTICUT 06902
Attorney of Record Lauren A. Dienes-Middlen
Type of Mark TRADEMARK
Live/Dead Indicator LIVE


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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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