LeBron James to Make Appearance in 2009-10 UD The Cup Hockey
On October 1st, Upper Deck will release the 5th season of their high-end hockey card offering "The Cup". John Tavares, Matt Duchene, Sidney Crosby, Alexander Ovechkin, and a host of the usual hockey suspects will make an appearance as one would suspect. One unexpected appearance will be that of LeBron James of the recently formed "South Beach Trio".
When you hold the exclusive autograph rights to a player but lack the rights to the league that player plays in, it's time to get creative. It appears that's just what Upper Deck has done in finding a way to fit LeBron James into the season's biggest hockey product. LeBron will have a finite number of autographed cards paying tribute to Sidney Crosby's 2005-06 The Cup RC in 2009-10 The Cup Hockey. Each card will feature LeBron James in his St.Vincent-St.Mary's high school uniform.
Undoubtedly there will be those who object to Upper Deck's tactic, but at the same time it represents the only way LeBron James autographed cards can find their way into the hands of collectors.