Is Leaf Planning Their Own Version of 'Greats of the Game'?

Is Leaf Planning Their Own Version of ‘Greats of the Game’?

Leaf has been busy over the last few weeks, filing for two more trademarks that may hint at some future ventures.

The first is for a potential new trading card set called 'Greats of the Game.' The details of this filing are below:

Leaf Trademarks Greats of the Game Image

'Greats of the Game' appears to refer to a brand that Fleer made famous with sets focusing on retired players. When Upper Deck bought Fleer, they continued using the brand. The most notable card to come from Upper Deck's incarnation of Greats of the Game was the Kareem Abdul-Jabbar that was at the center of a recently settled legal dispute. Unlike its filings for 'Peck & Snyder' and 'MAXX,' however, this one may bump into Upper Deck. If it does, a battle over who owns the 'Greats of the Game' trademark may break out.

Leaf also has an interesting filing for 'Rookies Inc.' for the 'commercial administration of the licensing of publicity rights of athletes to applicant and others.'

Legal translation: It looks like Leaf wants to become a trading house and/or monitoring service for publicity rights for athletes, not just for itself, but for other companies. With the name 'Rookies Inc,' it sounds like it will focus on prospects. The details of this filing are below:

Leaf Trademarks Rookies Inc Image

As to the specifics of 'Rookies Inc.' and what it might offer, we'll have to wait and see, but it sounds like an interesting way for Leaf to diversify.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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