Is Leaf Bringing Back the Peck & Snyder and Maxx Lines?

Is Leaf Bringing Back the Peck & Snyder and Maxx Lines?

Leaf Trading has been busy. Not only has it filed suit against the expected number one draft pick in the NFL, it has also filed two trademarks applications which give a view into potential future products.

The first filing is for "Peck & Snyder" for "trading cards." The filing is detailed below:

Leaf Trademark Filings - Peck and Snyder

Peck & Snyder is generally considered to be the first company to have mass-produced baseball cards in the 1860s. They also sold sporting goods. Likely this is a throwback type product line that'll compete with products such as Topps Allen & Ginter and Upper Deck Goodwin Champions.

Leaf's second filing is for "MAXX," which, again, will be used with "trading cards":

Leaf Trademarks - Maxx

Similar to Peck & Snyder, Maxx also appears to be a product based on an older card company. Maxx produced racing cards in the 80s and 90s - not the 1890s, but the 1990s. If Leaf stays true to form, the Maxx product looks to be Leaf's first foray in the racing cards.

Keep in mind, simply because companies file trademark applications does not mean products will necessarily follow (sometimes they fall apart later during production, etc.). But, at least with these filings we can catch a glimpse of how Leaf intends to grow in the future.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the "Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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