Law of Cards: Panini's Busy Week at the Trademark Office

Law of Cards: Panini’s Busy Week at the Trademark Office

It's been a busy few days for Panini at the Trademark Office. As we already mentioned, Panini continued its efforts to secure the mark LIMITED for use with trading cards. Second, the Trademark Office granted Panini registrations for RATED ROOKIE and NATIONAL TREASURES.

Finally, Panini filed new trademark applications for PRIZM (to protect its new brand) and TITANIUM (to protect an existing product line).

What's interesting about the TITANIUM filing is that although trading cards, for the most part are cardboard, trading card manufacturers love to name their products after metals. Bowman Chrome, Topps Chrome, Leaf Metal, Topps Gold Rush, Topps Platinum, Panini Gold, Panini Titanium are the ones I can name off the top of my head.

Only a few of these names are the subject of trademark registrations (Chrome) or applications (Sterling, Titanium). This latest metal filing may start a gold rush (errr -- metal rush) where each trading card company tries to stake out their own trademark claim for certain metals.

I can't wait to see who files for exotic metals like molybdenum, osmium, ruthenium and rhodium.

If a rush starts, I'll take dibs on lithium for a Law of Card Lithium line of cards: a set of mood-stabilizing cards that'll calm you down after you've been sued or subpoenaed by the trading card industry.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the "Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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