Law of Cards: New Mars Attacks Trademark Filing by Topps
No, the fourth planet from the sun did not attack Topps' intellectual property. Rather, the Topps Company continued its recent spate of trademark application filings with its latest: the mark “Mars Attacks" to be used with skins for mobile phones, MP3 players and tablet computers.
The trademark filing is provided below:
|Word Mark||MARS ATTACKS|
|Goods and Services||IC 009. US 021 023 026 036 038. G & S: Fitted plastic films known as skins for covering and protecting electronic apparatus, namely mobile phones, MP3 players, tablet computers and tablet computers; downloadable video game software|
|Standard Characters Claimed|
|Mark Drawing Code||(4) STANDARD CHARACTER MARK|
|Filing Date||August 22, 2011|
|Current Filing Basis||1B|
|Original Filing Basis||1B|
|Owner||(APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004|
|Attorney of Record||Andrew Baum|
|Type of Mark||TRADEMARK|
Mars Attacks was a trading card series released in the 1962 that described an invasion of Earth by sinister Martians. The graphic depictions, created a stir on school playgrounds. Today, Mars Attacks remains one of the most popular and recognizable entertainment card brands in the hobby. Topps released additional merchandise based on Mars Attacks in more recent years including new cards and comic books. Tim Burton released a film based on the series in 1996.
The trademark hints that Topps may be embarking on another release of “Mars Attacks" merchandise. Fingers crossed that there are skins like this.
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