Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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2008 TOPPS CHROME ARMANDO GALARRAGA NO NUMBER AUTOGRAPH ROOKIE CARD. TIGERS.
$14.00
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2013 TOPPS CHROME VANCE MCDONALD AUTOGRAPH 337 600 - # 188
$5.00
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2013 TOPPS CHROME KENNY VACCARO AUTOGRAPH 300 600 - # 86
$5.00
1814693526794040 1 Image
Christine Michael RC 2013 Topps Chrome ON CARD AUTO # 600 Seattle Seahawks MINT
$17.99
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2011 Topps Chrome Freddie Freeman Autograph RC #173 Braves
$19.99
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2011 Topps Chrome Freddie Freeman Autograph RC #173 Braves
$19.99
3304841919264040 1 Image
Drew Stubbs Cincinnati 2010 Topps Chrome Autograph R C
$20.00
2312847683284040 1 Image
2010 2012 2012 Bowman Chrome Topps SONNY GRAY AUTOGRAPH 15 Card Lot Refractor
$45.00
1814693555154040 1 Image
2013 TOPPS CHROME MARQUISE GOODWIN REFRACTOR RC AUTO and Relic Card
$5.99
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YOENIS CESPEDES 2012 TOPPS CHROME AUTO RC GOLD REFRACTOR 50 BGS 9.5 GEM MINT
$167.50
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Bernard pierce Topps Chrome rookie refractor variation auto BGS Rare 1 on eBay!!
$104.99
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2004 TOPPS CHROME ROY WILLIAMS JERSEY AUTO 100
$60.00
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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