Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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Craig Italiano 2005 Topps Chrome Update Auto Black Refractor Card #231
$18.00
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Wwe topps 2014 chrome Dolph Ziggler autograph card !
$30.00
1814578705974040 1 Image
2013 TOPPS CHROME MARQUISE GOODWIN REFRACTOR RC AUTO and Relic Card
$7.99
1207840134254040 1 Image
2010 TOPPS CHROME JORDAN SHIPLEY AUTOGRAPH
$20.00
3310224884164040 1 Image
2007 TOPPS CHROME #TC189 DWAYNE WRIGHT ROOKIE CARD AUTOGRAPH - BILLS 09 13 2013
$8.05
1312340151374040 1 Image
2012 Topps Chrome Kendall Wright RC autograph Titans
$9.99
3710797447624040 1 Image
KILA KA'AIHUE 2010 Topps Chrome Rookie Autograph #215 Royals
$6.00
3214481375994040 1 Image
2012 Brandon Weeden RC AUTO Topps Chrome Prism 44 50 BGS 9.5 10 Autograph rookie
$79.99
1811964680824040 1 Image
Rpbert Turbin 2012 Topps Chrome Camo Refractor Auto RC BGS 9.5 Gem Mint 76 105
$119.99
1711034018914040 1 Image
Ryan Broyles 2012 Topps Chrome Auto RC BGS 9 Mint Auto grade is a 10
$29.99
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2012 Doug Martin RC AUTO Topps Chrome 3 color 07 50 BGS w 3 9.5 9 10 AUTOGRAPH
$99.99
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2011 Topps Chrome Brandon Belt San Francisco Giants Autograph Rookie Card
$30.00
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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