Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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Wali Lundy 2006 Topps Chrome Autograph Rookie
$10.00
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JORDAN REED 2013 TOPPS CHROME 1965 TOPPS TALL BOYS REFRACTOR AUTOGRAPH RC RARE
$55.00
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2013 TOPPS CHROME GENO SMITH BLUE WAVE AUTO RC 50 BGS 9.5 GEM MINT SP
$129.99
2715569787694040 1 Image
2013 TOPPS CHROME Adeiny Hechavarria RC Refractor Autograph xxx 499 NR
$6.99
2011200922894040 1 Image
2013 Topps Chrome Tyler Skaggs Autograph Rookie Card! NM-MT!
$19.95
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2013 Topps Chrome Tyler Wilson 2 Color Patch Auto Autograph RC # 50
$19.99
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Tsuyoshi Wada 2012 Topps Chrome Rookie Autographs Ref 499 RC auto Orioles
$14.95
2312724664994040 1 Image
2013 Topps Chrome Rookie Auto Dee Milliner 244 600 New York Jets RC
$12.00
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08 Topps Chrome Rookie Auto KEVIN SMITH #TC189 Lions
$20.99
1810579773204040 1 Image
2009 Topps Chrome Autograph #TC176 Shonn Greene RC Jets Auto
$15.99
1513436539824040 1 Image
2012 TOPPS CHROME KIRK NIEUWENHUIS AUTO RC #192 METS
$7.99
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2005 Topps Chrome #237 Chad Orvella Auto Refractor
$25.00
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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