Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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2005 TOPPS CHROME #224 CHRIS ROBERSON AUTO. RC BLACK REFRACTOR PHILLIES 112 200
$13.45
1115180994774040 1 Image
2014 TOPPS CHROME JONATHAN SCHOOP AUTO ATOMIC REFRACTOR 9 10! NO RESERVE *MINT*
$31.00
3013655591724040 1 Image
MARKUS WHEATON 2013 TOPPS CHROME PRISM REFRACTOR ON CARD AUTOGRAPH AUTO RC 15
$149.99
1311766724064040 1 Image
2013 13 TOPPS CHROME GIOVANI BERNARD ROOKIE AUTO SIGNATURE 497 600
$29.99
3313884861874040 1 Image
2012 Topps Chrome Nick Toon Prism Refractor Autograph #37 50 BGS 9 10 Rookie SP
$15.19
2616638046804040 1 Image
2014 Topps Chrome Atomic Refractors Rookie Auto Alexander Guerrero RC 10 SP
$99.99
2616638050074040 1 Image
Giovani Bernard Tavon Austin 2013 Topps Chrome Rc REFRACTOR LOT x4 AUTO 2 # 150
$9.00
3013960834964040 1 Image
DEAN ANNA 2014 Topps Chrome Baseball Base Rookie Auto Card #212 Yankees
$10.00
1614861547234040 1 Image
2013 Topps Chrome DeAndre Hopkins blue wave autograph 3 50
$10.05
2616638055674040 1 Image
2013 Topps Chrome Rookie Auto Blue Refractors Anthony Rendon RC 198 199
$29.99
3111759830684040 1 Image
2013 TOPPS CHROME L.J. HOES AUTO. + 2013 BOWMAN BLUE BORDER #'d 231 500
$5.00
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2011 Topps Chrome Rookie Auto Autograph Atomic Refractors Jake McGee RC 5 10 SP
$29.99
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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