Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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2012 TOPPS CHROME MATT DOMINGUEZ RC GOLD REFRACTOR AUTO #2 50
$29.99
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STEVEN CALDWELL 2014 Topps Chrome MLS Blue Refractor Auto Card # 99 TORONTO FC
$9.99
3803313262924040 1 Image
2010 Topps Chrome #203 Jesse English auto ref # 499
$8.88
1913287877684040 1 Image
2014 TOPPS CHROME ROOKIE AUTOGRAPH INSERT CARD YORDANO VENTURA KC ROYALS
$6.99
3909309177164040 1 Image
Kevin Herrera 2011 Leaf Draft Topps Chrome Auto lot(2) Blue Signature
$7.99
1806517835634040 1 Image
2010 Topps Chrome #179 John Ely auto DODGERS
$6.78
1114624863304040 1 Image
2014 TOPPS CHROME ROOKIE AUTOGRAPH INSERT CARD JONATHAN SCHOOP BALTIMORE ORIOLES
$6.99
1414063151694040 1 Image
2011 Topps Chrome Mark Appel Autograph Card
$19.95
1114624871014040 1 Image
Nick Castellanos 2014 Topps Chrome Autograph SP RC Detroit Tigers Rookie Hot New
$8.23
1806517841984040 1 Image
2010 Topps Chrome #194 Cesar Valdez auto Diamondbacks
$6.78
1913287953114040 1 Image
2014 TOPPS CHROME REFRACTOR ROOKIE AUTOGRAPH INSERT ENNY ROMERO 421 499 RAYS
$7.99
1114624880944040 1 Image
2014 TOPPS CHROME REFRACTOR ROOKIE AUTOGRAPH INSERT DAVID HOLMBERG 359 499 REDS
$7.99
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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