Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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2006-07 Topps Chrome Black Refractor Auto Shawne Williams
$10.00
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2006-07 Topps Chrome Black Ref Auto Smush Parker
$8.00
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CARLOS MARTINEZ 2013 TOPPS CHROME MIRROR AUTO RC #'D 499 CARDINALS
$15.99
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Robin Lopez 08-09 Bowman Chrome & Topps Treasury Rookie Card Autograph Lot of 2
$7.99
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2005 TOPPS CHROME # 244 LANDON POWELL AUTOGRAPH ROOKIE CARD A's
$7.50
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2013 13 15 Luke Joeckel Topps Chrome Prism Auto Refractor RC Jacksonville
$99.99
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JIM FREY 2005 05 TOPPS CHROME UNCIRCULATED AUTO SP
$12.99
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2013 Topps Chrome Shelby Miller Auto Blue Refractor 016 199 SP Rookie
$49.50
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2013 2 50 Luke Joeckel Topps Chrome Blue Wave Auto Refractor RC Jacksonville
$99.99
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2010 TOPPS CHROME # 203 JESSE ENGLISH AUTOGRAPH ROOKIE CARD NATIONALS
$6.00
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2008 Topps Chrome #237 Vernon Gholston Auto Autograph Rookie Card RC - Jets
$16.95
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TOPPS CHROME AUTOGRAPH 2013 BLACK REFRACTOR SILVER INK KYUJI FUJIKAWA
$50.00
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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