Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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2011 Topps Chrome #136 DANIEL THOMAS Rookie Autograph RC Auto RED Refractor #4 5
$499.99
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2004 Topps Chrome Carlos Quentin Rookie Auto REFRACTOR #235 91 100 BGS 9.5
$100.00
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2008 Topps Chrome Autograph Auto #TC173 Dennis Dixon RC Oregon Ducks
$7.99
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DIDI GREGORIUS 2013 TOPPS CHROME RED REFRACTOR RC ROOKIE AUTO AUTOGRAPH SP 25
$49.99
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EJ Manuel 2013 Topps Chrome Mini #19 ROOKIE On Card Auto 12 15
$58.00
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2005 Topps Chrome Update RC Autograph Refractor DiamondBacks Micah Owings AUTO
$12.00
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2013 Topps Chrome Terrance Williams RC Auto 496 600 Dallas Cowboys Baylor Bears
$16.99
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2007 SIDNEY RICE TOPPS CHROME AUTOGRAPHED AUTO ROOKIE CARD RC GRADED GEM MINT
$9.99
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2011 MARK TRUMBO TOPPS CHROME ROOKIE SEPIA REFRACTOR AUTO CARD#178 90 99
$55.00
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2007 David Murphy Topps Chrome Rookie Autograph Refractor Lot #d 500 -RARE RCs
$14.95
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2011 Topps Chrome Black Refractor Ref Autograph #137 Titus Young RC 10 25 Auto
$19.99
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2005 TOPPS UPDATE CHROME #234 ANDREW McCUTCHEN ROOKIE AUTO BCCG 10 MINT
$80.95
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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