Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

Top eBay Listings

2011 Topps Platinum Chrome Football Rookie Autograph Card Of Prince Amukamara
$7.99

2014 Topps Chrome rookie autograph Sepia refractor Matt Davidson 66 75 Whitesox
$6.87

2010 TOPPS CHROME STEPHEN STRASBURG, NATIONALS RC REFR AUTO SSP 339 499 NICE!!
$149.95

2013 PSA 10 TOPPS CHROME JOSE FERNANDEZ GOLD REFRACTOR AUTO 50 GEM MINT RC
$299.99

2014 Topps Chrome Blake Bortles Auto RC
$59.99

PERCY HARVIN 2009 Topps Chrome RC Refractor Auto Patch 2clr # 25 Jets
$80.00

2014 Topps Chrome Rookie Autograph Andre Williams #154 Auto
$5.51

ERIC YOUNG NEW YORK METS 2010 TOPPS CHROME AUTO ROOKIE CARD RC
$15.99

2011 Mark Appel Topps Chrome USA AUTO Refractor Beckett BGS 9.5
$100.00

Jarvis Landry 2014 Topps Chrome Rookie on card Autograph Dolphins
$11.05

2010 TOPPS CHROME HOBBY BASEBALL 2 BOX LOT 4 AUTOS - STANTON AUTOGRAPH?
$78.95

2006-07 Topps Chrome Thabo Sefolosha Black Refractor Rookie Autograph # 182
$19.99
« Previous12345

 |  E-Mail | URL
Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

    Leave a Comment: