Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

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2005 TOPPS CHROME # 244 LANDON POWELL AUTOGRAPH ROOKIE CARD A's
$7.50
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2013 13 15 Luke Joeckel Topps Chrome Prism Auto Refractor RC Jacksonville
$99.99
3710456186384040 1 Image
2010 Topps Chrome Stephen Strasburg RC Rookie Refractor Auto SSP 339 499 (MW)
$98.05
1604683411734040 1 Image
JIM FREY 2005 05 TOPPS CHROME UNCIRCULATED AUTO SP
$12.99
3508859137174040 1 Image
2013 Topps Chrome Shelby Miller Auto Blue Refractor 016 199 SP Rookie
$49.50
2312067032074040 1 Image
(4) MIKE LEAKE AUTO RC LOT 2010 TOPPS CHROME #176 -4537
$7.21
1212617606904040 1 Image
2013 2 50 Luke Joeckel Topps Chrome Blue Wave Auto Refractor RC Jacksonville
$99.99
3904153486124040 1 Image
2010 TOPPS CHROME # 203 JESSE ENGLISH AUTOGRAPH ROOKIE CARD NATIONALS
$6.00
2515080698194040 1 Image
Kenny Vaccaro 2013 Topps Chrome GOLD Refractor AUTO 9 10 + SEPIA REFRACTOR 90 99
$79.96
3009559572524040 1 Image
2008 Topps Chrome #237 Vernon Gholston Auto Autograph Rookie Card RC - Jets
$16.95
3213819092414040 1 Image
2013 Topps Chrome Dion Sims Rookie Camo Auto Refractor SP #erd 65 99 Dolphins
$5.99
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2011 Alex Cobb topps chrome blue rookie autograph card # 180 199
$6.09
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Paul Lesko is a shareholder at Simmons Browder Gianaris Angelides and Barnerd LLC and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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