Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

ebaysmalllogo Image
1414051211284040 1 Image
Glen Coffee 2009 Topps Chrome Auto RC PSA Graded Gem Mint 10 & Triple Threads
$19.99
2215478056534040 1 Image
2012 Topps Chrome Refractors ALSHON JEFFERY Auto RC Variations BEARS
$169.99
2912420015454040 1 Image
2013 ADAM EATON TOPPS CHROME REFRACTOR AUTO 499 PSA MINT
$9.99
2516482148274040 1 Image
2013 Bowman Chrome Gregory Polanco Autograph 2014 Topps Finest Gregory Polanco
$30.00
2215478107364040 1 Image
2013 Topps Chrome ANDRE ELLINGTON Auto RC 557 600 Arizona Cardinals
$24.99
3610484379674040 1 Image
(6) 2014 TOPPS CHROME BASEBALL AUTOGRAPH ROOKIE CARD LOT
$7.99
1514092830454040 1 Image
2014 Topps Chrome JOSE ABREU RC Auto Black Refractor 100 White Sox
$155.00
1414047691554040 1 Image
LOT of 4 MLS Soccer ALL Seattle Sounders 2014 Topps Chrome Autographs AUTO J5
$17.50
3313199483274040 1 Image
2014 TOPPS CHROME AUTO RC CHROME CARDS (LOT OF 4)
$19.50
1114634723764040 1 Image
2006 santonio holmes topps chrome auto rookie card,.drafted by the
$9.99
2011541529924040 1 Image
2011 LEONARD HANKERSON Topps Chrome Rookie Auto Card 111 T5106
$5.99
1213912556854040 1 Image
2013 TOPPS CHROME #66 AVISAIL GARCIA AUTOGRAPH ROOKIE RC, DETROIT TIGERS
$10.39
« Previous12345
 Image
 |  E-Mail | URL
Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

    Leave a Comment: