Law of Cards: How Much Does Topps Make from Chrome?

Law of Cards: How Much Does Topps Make from Chrome?

Sometimes, the most interesting information within a court (or Trademark Office) filing has little to do with the actual issues. Take for example, Topps CHROME's trademark application. As reported last summer, Topps filed for a CHROME trademark application (sans BOWMAN or TOPPS). Well, since then, the Trademark Office rejected this application (for the wrong reason), and Topps responded (with the right reason why the Trademark Office was wrong), but I'm not going to bore you with the details of those filings. Just trust that eventually Topps will get a trademark registration for Chrome.

What's interesting is in Topps' response it provided the following information:

"Between March 2007 and the end of 2011, Applicant sold over 42,000,000 packs of CHROME-branded baseball, football and basketball cards, earning gross sales revenues of more than $63,000,000."

Economic downturn? I think not.

Maybe Topps should give up on CHROME, and rename this product Bowman Gold!

Here is a copy of the Declaration in Support of Topps' Response to Trademark Office.

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Zach Ertz Topps 2013Chrome auto rookie card eagles 139 600
$5.59
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2010 Topps Chrome Auto. Drew Stubbs RC Rockies
$7.50
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2005 topps chrome #242 JUSTIN VERLANDER autograph rookie BGS BCCG 10
$150.00
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VERY RARE LeSean McCoy 2010 Topps Chrome Reprints Refractor AUTOGRAPH AUTO # 10!
$57.50
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2007 Topps Chrome White Refractor Marshawn Lynch non auto Rookie RC
$6.00
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2013 TOPPS CHROME YASIEL PUIG AUTO SP BGS 9.5 GEM MINT W 10 AUTO DODGERS
$550.00
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2013 KYLE GIBSON TOPPS CHROME BLUE REF AUTOGRAPH ROOKIE CARD #KG 091 199 TWINS
$45.00
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2014 Topps Chrome Rookie Auto Black Refractor #25 XANDER BOGAERTS RC #74 100
$40.00
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2014 TOPPS CHROME LOUCHEIZ PURIFOY COLTS ROOKIE AUTO SERIAL #ed 22 50
$12.99
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JASON HEYWARD 2010 TOPPS CHROME AUTO GOLD REFRACTOR 3 50 BGS 8.5 10
$89.99
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2010 TOPPS CHROME IAN DESMOND GOLD REFRACTOR AUTOGRAPH 41 50
$11.53
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2012 Nick Foles Topps Chrome On Card Auto RC #153 PSA 9 Eagles
$99.49
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

User Comments

  1. I’ve giving up on topps Chrome. 2010 was just a disaster, with all the deformed cards. 2010 Chicle Chrome was the same. Then came 2011 Finest. Heritage Chrome isn’t much better.

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