Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Last week, Topps filed a trademark application for the mark "ALIEN ATTAX" for trading cards and trading card games. A summary of the filing is provided below:

Word Mark ALIEN ATTAX
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cardsIC 028. US 022 023 038 050. G & S: Trading card games
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85802363
Filing Date December 13, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of Record Andrew Baum
Prior Registrations 3658972;3703325;3774837;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Topps filed this application as an "Intent to Use" application, meaning it does not currently have such a product, but it will likely launch one in the future.

Topps' Attax line has been used in the collectible card game arena. In particular, it has been successful overseas with soccer. A couple of years ago, Topps launched several Attax lines in the US, but neither met with the same success. The football and baseball lines are no longer offered.

While it is unclear at this time what an ALIEN ATTAX product line will cover (if launched), some are hopeful that maybe it'll branch into an expansion and card game for the popular Mars Attacks line.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the “Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

Top eBay Listings

1962 Bubbles Inc. Mars Attacks Lot Of 20 VG+-EX. See Photos & description For #s
$173.60

TOPPS 1962 MARS ATTACKS PSA NM 7 # 30 TRAPPED!! No Qualifiers, bright borders.
$92.50

1962 Mars Attacks PSA 8 #31 The Monster Reaches In NM - MT Topps Bubbles Blood
$340.00

1964 Mars Attacks UK #55 Checklist PSA 1 MK Topps Bubbles 1965 1962 A
$49.00

1966 Mars Attacks Marte Ataca! #53 Checklist PSA 6 POP 1 Highest Graded 1962
$725.00

1962 Mars Attacks #28 PSA 6 Helpless Victim EX-MT Card Topps Bubbles Nice
$70.00

1962 MARS ATTACKS #1 THE INVASION BEGINS PSA 3 GREAT FIRST CARD !
$229.00

1964 Mars Attacks UK #36 PSA 1 Destroying A Dog Topps Bubbles 1965 1962 A
$35.00

1964 Mars Attacks UK #54 PSA 4 Mars Explodes Topps Bubbles 1965 1962 A
$66.00

1964 Mars Attacks UK #1 PSA 1 The Invasion Begins Topps Bubbles 1965 1962 A
$82.00

1962 Mars Attacks PSA 7 #18 A Soldier Fights Back Real Tough Card Topps Bubbles
$170.00

1962 BUBBLE (TOPPS) MARS ATTACKS #17 BEAST AND THE BEAUTY NM-MT PACK FRESH
$295.00
« Previous12345
  • Was this Helpful ?
  • Yes   No

 |  E-Mail | URL
Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

Leave a Comment:

MENU