Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Law of Cards: Could a Mars Attacks Card Game Be on the Way?

Last week, Topps filed a trademark application for the mark "ALIEN ATTAX" for trading cards and trading card games. A summary of the filing is provided below:

Word Mark ALIEN ATTAX
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Trading cardsIC 028. US 022 023 038 050. G & S: Trading card games
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85802363
Filing Date December 13, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) The Topps Company, Inc. CORPORATION DELAWARE One Whitehall Street New York NEW YORK 10004
Attorney of Record Andrew Baum
Prior Registrations 3658972;3703325;3774837;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Topps filed this application as an "Intent to Use" application, meaning it does not currently have such a product, but it will likely launch one in the future.

Topps' Attax line has been used in the collectible card game arena. In particular, it has been successful overseas with soccer. A couple of years ago, Topps launched several Attax lines in the US, but neither met with the same success. The football and baseball lines are no longer offered.

While it is unclear at this time what an ALIEN ATTAX product line will cover (if launched), some are hopeful that maybe it'll branch into an expansion and card game for the popular Mars Attacks line.

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1962 MARS ATTACKS #1 THE INVASION BEGINS PSA 5
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1962 MARS ATTACKS #2 MARTIANS APPROACHING PSA 6
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1962 MARS ATTACKS #4 SAUCERS BLAST OUR JETS PSA 6
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1962 MARS ATTACKS #10 THE SKYSCRAPER TUMBLES PSA 6
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1962 MARS ATTACKS #12 DEATH IN THE COCKPIT PSA 6
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1962 MARS ATTACKS #21 PRIZE CAPTIVE PSA 6
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1962 MARS ATTACKS #24 THE SHRINKING RAY PSA 9 OC
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1962 MARS ATTACKS #29 DEATH IN THE SHELTER PSA 8 OC
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1962 MARS ATTACKS #33 REMOVING THE VICTIMS PSA 6
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1962 MARS ATTACKS #38 VICTIMS OF THE BUG PSA 6
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1962 MARS ATTACKS #42 HAIRY FIEND PSA 5+
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1962 MARS ATTACKS #42 HAIRY FIEND PSA 6
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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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