Cardboard Connection to Cover the 2012 Industry Summit
The Cardboard Connection is set to have a huge presence at the 2012 Industry Summit, which runs March 18 to 21 in Las Vegas. Not only will we bring collectors coverage of many events, but we will also help facilitate several of the scheduled panels and activities. Targeted largely to retailers and distributors, the events include:
Cardboard Connection owner, Mike Smeth
This discussion will be targeted toward corporate attendees, especially distributors, manufacturers and service providers. The panelists will discuss the metrics for new-media advertising success. They will also offer their plans for engaging collectors in partnership with hobby shops.
Ultimate Case Break
Cardboard Connection Radio hosts, Doug Cataldo and Rob Bertrand
This event, sponsored by GTS Distributors and Panini America, will offer retailers and their customers the opportunity to take part in a $15,000 case break. Cardboard Connection will be Panini America’s official media partner, providing one of two live video streams during the event. We will be working with Panini to cover the action via Facebook and Twitter (@sportscards and @cardboardradio).
Paul Lesko, Cardboard Connection writer, attorney, and guest of Cardboard Connection Radio’s recurring “Law of Cards” segment
Paul Lesko will be hosting a legal Q&A for brick and mortar and online retailers. Paul will also be speaking on other panels focused on licensing and distribution with the Director of Licensing & Associate Counsel for the NHLPA, Adam Larry.
With our direct involvement at the 2012 Industry Summit, we will be able to give collectors an inside look at how and why decisions are made that impact collectors. In addition to our extensive live coverage, we will be providing follow-up summaries, insights and takeaways from the 2012 Industry Summit, allowing collectors to get a better understanding of the event.
The Industry Summit was born out of the Hawaii Trade Conference, an annual event organized and facilitated by long-time hobby dealer, Kit Young, and F&W (Krause Publications). Former Krause executive, Kevin Isaacson, debuted the Industry Summit’s in 2010 to provide a formal trade conference to connect various hobby entities. It's also intended to offer a forum where problems can be addressed and solutions to those problems achieved.
Now entering its third year, a record number of returning and first-time attendees representing retailers, manufacturers, industry professionals and media personnel will be meeting in Las Vegas to collaborate, brainstorm and learn about industry issues, ways to promote the hobby, success in retailing, licensing issues, legal questions and more.
To say that the Cardboard Connection’s direct involvement with the 2012 Industry Summit is unprecedented would be an understatement. The unparalleled ability to disseminate sports card and collectibles information to an ever-expanding audience of collectors and hobby enthusiasts relies on three key pillars: traditional web content, interactive forums, and multimedia through video and radio. By delivering collectors timely, relevant, and entertaining information, the Cardboard Connection has become a powerful and trusted media source within the hobby.