Law of Cards Trademark of the Week: GB2

Law of Cards Trademark of the Week: GB2

While the sports media anxiously awaits to see how Tim Tebow competes on the field, off the field, the Broncos may have already scored a victory against him.

You see, Tebow, through his media marketing firm XV Enterprises, LLC (a company named after Tebow's jersey number 15), has filed a number of trademark applications on all things Tebow (like "Tebowing" and "Tim Tebow"). Included in those filings were two trademark applications for GB2. No, this is not Tim Tebow's attempt to compete with RG3's name (although if Tebow did want to, I guess he'd be T2, which would be pretty cool with the whole Terminator 2 reference, but that would likely will run into trademark issues of its own). GB2 actually stands for either "God Bless, Go Broncos" or "Go Broncos, God Bless."

Legal translation:  The order depends on who is more important to you on Sundays.

Well, Tebow is no longer a Bronco. So, this week, XV Enterprises expressly abandoned the GB2 marks, including its GB2 mark for trading cards.

Legal translation: As you can see from the below Trademark Office report, the GB2 mark is "DEAD."

Word Mark GB2
Goods and Services (ABANDONED) IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper goods, namely, posters, school supplies, books, magazines, party goods, playing cards, stationery, mounted and/or unmounted photographs, comic books, calendars, notebooks, memo pads, pens, pencils, stickers, erasers, pencil sharpeners, pencil cases, staplers, writing paper, envelopes, paper weights, paper coasters, paper mats, giftwrap paper, drawing rulers, postcards and trading cards
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 85499515
Filing Date December 20, 2011
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) XV Enterprises LLC LIMITED LIABILITY COMPANY FLORIDA 5082 Hampden Avenue, Suite 115 Denver COLORADO 80222
Attorney of Record Anthony M. Keats
Description of Mark Color is not claimed as a feature of the mark. The mark consists of The capital letters "GB" with the number "2" in superscript (i.e., GB squared).
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 29, 2012
 

You can't tell from the filing whether this is a statement by Tebow to the Broncos that "you are now dead to me," or just a business decision (Why have a trademark for a team you don't play for?). But, I'd hazard a guess there's a little bit of both.

Although it won't show up in the win-loss column for the Broncos, it is a victory because after this "express abandonment," a Jets player is not the owner of a Bronco trademark registration.

On a side note, August has been a busy month for Tebow in front of the Trademark Office. On August 20, he signed a declaration in support of one of his "Tebowing" trademark applications (copy below).

Now, I'm putting this filing in here for two reasons. First, this is likely the most-coveted signature of 2012 in the Patent and Trademark Office. I mean, most times all they get is a bunch of egg-head inventors and attorney auotgraphs. I'd be shocked if at some point this filing doesn't become a cut card. Second, I was disappointed that Tebow didn't autograph this declaration with his not-yet-trademarked "15" autograph that populates most of his trading cards.

Wait, this one also has GB2 on it! That's got to be a collector's item now, because, I guess you can say, that card is dead to Tim Tebow, too!

RIP to GB2, our Trademark of the Week.

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Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

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