Law of Cards: Topps Sacks USA Football's HUDDLE Trademark

Law of Cards: Topps Sacks USA Football’s HUDDLE Trademark

Last year, Topps rolled out its real-time fantasy football app called HUDDLE. To protect it, Topps filed trademark applications for both HUDDLE and TOPPS HUDDLE in the field of "providing information on sports through mobile devices."

The Trademark office, however, blocked Topps from obtaining registrations for these two marks because a company called USA Football already had a registered HUDDLE trademark.

USA Football's HUDDLE registration covered "educational services, namely, conducting programs, classes, seminars, conferences, workshops and exhibitions, displays and interactive exhibits on sporting and outdoor athletic activities." While I don't really see it, the Trademark Office contended there was too much overlap between USA Football's registration and Topps' trademark applications.

To obtain its registrations, Topps needed to knock out USA Football's HUDDLE mark.  On February 15, Topps started that process by filing a cancellation action with the Trademark Trial and Appeal Board (TTAB). Topps alleged USA Football abandoned the HUDDLE mark since it is no longer used it in commerce.

Legal translation: If you don't use a trademark registration, you lose it.

Therefore, Topps alleged USA Football's mark should die, which would allow the registration of Topps' marks.

The line of scrimmage was set…

…Topps lined up…

…and then…nothing happened.

USA Football didn't show up or file any responsive documents.

In view of this, the TTAB entered a "notice of default" against USA Football.

Legal translation: You don't show up, you also lose.

Chalk up an easy win for Topps.

Likely, USA Football stopped using the HUDDLE mark, so it didn't show up to defend it. But, if USA Football does want the mark, and just missed the opportunity to respond to Topps' complaint, the TTAB allowed 30 days for it to chime in and keep the fight going.

Otherwise, Topps has successfully sacked USA Football's mark.

The information provided in Paul Lesko's "Law of Cards" column is not intended to be legal advice, but merely conveys general information related to legal issues commonly encountered in the sports industry. This information is not intended to create any legal relationship between Paul Lesko, the Simmons Browder Gianaris Angelides & Barnerd LLC or any attorney and the user. Neither the transmission nor receipt of these website materials will create an attorney-client relationship between the author and the readers.

The views expressed in the "Law of Cards" column are solely those of the author and are not affiliated with the Simmons Law Firm. You should not act or rely on any information in the "Law of Cards" column without seeking the advice of an attorney. The determination of whether you need legal services and your choice of a lawyer are very important matters that should not be based on websites or advertisements.

ebaysmalllogo Image
3209949738134040 1 Image
2012 Topps Prime JURON CRINER RC AUTO # 99, RAIDERS, MINT CONDITION
$12.99
3509126524504040 1 Image
2012 TOPPS PRIME #89 LUKE KUECHLY AUTOGRAPH SILVER RAINBOW ROOKIE PANTHERS 3 50
$28.75
2612969611554040 1 Image
JOE NAMATH 2012 TOPPS FIVE STAR VETERAN AUTOGRAPH TRIPLE JERSEY GOLD BGS 9 AU 10
$800.00
2611947090144040 1 Image
Mohamed Sanu 2012 TOPPS Valor Rookie On Card AUTOGRAPH Bengals RC #'d 132 146
$19.99
1114140647534040 1 Image
Tavon Austin 2013 Topps Museum Triple Relic Rookie Auto, St. Louis Rams RC
$19.99
3210497220354040 1 Image
2012 Topps Strata Coby Fleener Clear Cut Autograph Relic! Colts RC
$12.95
2813923058354040 1 Image
Travis Benjamin 2012 Topps Chrome Refractor Auto 178 Rookie Browns Top WR
$9.99
3214664548344040 1 Image
2012 TOPPS MAGIC LAMAR MILLER RC AUTO CARD #82
$6.50
3710516486524040 1 Image
Shane Vereen 2013 Topps Museum Collection On-Card Autograph 1 5 Silver Ink Auto
$49.95
2213622987164040 1 Image
Danny Amendola 2013 Topps Prime Auto 65 150
$30.00
2513903540304040 1 Image
2012 Topps Strata Clear Cut Rookie Relic Auto Gold MOHAMED SANU RC, BENGALS 99!
$11.70
3509126576454040 1 Image
2012 TOPPS PRIME #137 DAVID WILSON AUTOGRAPH COPPER ROOKIE RC GIANTS 65 99 0283
$25.15
1713124646074040 1 Image
2013 Topps Chrome JARVIS JONES RC Auto 99 Camo Refractor SWEET
$34.99
1511114754374040 1 Image
2012 Topps Football Robert Turbin Autograph Rookie Card Lot (6)
$29.99
3008846826594040 1 Image
LaMichael James 2012 TOPPS Valor Rookie On Card AUTOGRAPH SF 49ers RC #'d 65 70
$34.99
1613681440574040 1 Image
Johnathan Franklin 2013 Topps Inception Rookie Auto Relic # 345 memorabilia
$8.00
« Previous1234
 Image
 |  E-Mail | URL
Paul Lesko is a shareholder at Simmons Hanly Conroy and the chair of its Intellectual Property Department (http://www.simmonsfirm.com). Don’t hold the fact that Paul is a lawyer against him, he’s also a rabid baseball and college basketball fan, and an avid baseball card collector. Paul can be found on Twitter @Paul_Lesko and Google+.

Sorry, comments for this entry are closed at this time.