In The Game’s Class of 2010 Inserts Add New Intrigue to NHL Draft
Hockey fans know the stakes are high every time the NHL Draft rolls around, with the futures of their favorite teams hanging in the balance. This year, In The Game has figured out a way to give collectors another reason to have a rooting interest in the way the first round plays out.
The Class of 2010 inserts, which will debut in In The Game's upcoming 2009-10 Heroes and Prospects Hockey release, will feature some of the best young hockey talent around. The checklist includes two players who are expected to have an excellent shot at going No. 1 overall, Canadian forwards Taylor Hall and Tyler Seguin.
What makes the Class of 2010 cards a little more interesting is that each one has a foil-stamped number on the reverse side between 1 and 30. If the pictured player's draft position is the same as that number, the card can be redeemed for a game-used memorabilia card with a print run of only 10 copies.
While In The Game takes pride in rarely using redemption cards of any kind, company founder Dr. Brian Price said the unique nature of these inserts made them worth it in this case.
"We felt that the Class of 2010 cards were more of a new product feature that makes Heroes and Prospects more interactive for collectors," Dr. Price said in a recent company newsletter. "We think collectors are going to enjoy looking at the cards they have during the 2010 NHL Draft to see if they are lucky enough to exchange their card for something special."
This year's Heroes and Prospects series also has a 150-card base set with its usual heavy focus on top prospects playing either Canadian junior hockey or in the American Hockey League. Each box will contain two game-used memorabilia cards, two autographs and two non-memorabilia inserts on average.
Orders for 2009-10 Heroes and Prospects Hockey are due from dealers and distributors on January 15, and the cards are set to go live on January 27.