Topps and NFLPA Announce New Long-Term Deal

Topps and NFLPA Announce New Long-Term Deal

Topps and the NFL PLAYERS INC., the licensing part of the NFL Players Association, have announced a new long-term deal. Under the terms, Topps will continue to produce football cards of NFL players.

"The NFLPA is pleased to extend our partnership with The Topps Company, a cornerstone partner for nearly 20 years," said NFL PLAYERS INC. President, Keith Gordon in a press release. ""We look forward to a continued tradition of product innovation, industry enrichment and a healthy assortment of player product."

Other than the announcement itself and the stability it brings, a notable bit of information in the formal press release was a mention of a new product line, 2012 Topps Strata.

In the release, Topps Vice President of Marketing - Sports and Entertainment, Doug Kruep points to additional innovations, "We are focused on enhancing and extending the collector experience beyond physical cards and will be unveiling a new online marketing campaign later this year."

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Ryan's collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection. Ryan can be found on Twitter @tradercracks and Google+.

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