Topps and NFLPA Announce New Long-Term Deal
Topps and the NFL PLAYERS INC., the licensing part of the NFL Players Association, have announced a new long-term deal. Under the terms, Topps will continue to produce football cards of NFL players.
"The NFLPA is pleased to extend our partnership with The Topps Company, a cornerstone partner for nearly 20 years," said NFL PLAYERS INC. President, Keith Gordon in a press release. ""We look forward to a continued tradition of product innovation, industry enrichment and a healthy assortment of player product."
Other than the announcement itself and the stability it brings, a notable bit of information in the formal press release was a mention of a new product line, 2012 Topps Strata.
In the release, Topps Vice President of Marketing - Sports and Entertainment, Doug Kruep points to additional innovations, "We are focused on enhancing and extending the collector experience beyond physical cards and will be unveiling a new online marketing campaign later this year."