Denver Broncos Sign Exclusive Memorabilia Deal with Panini America

Denver Broncos Sign Exclusive Memorabilia Deal with Panini America

In an effort to expand their game-used memorabilia line, Panini American signed a multi-year deal with the Denver Broncos. Under the agreement, Panini becomes the exclusive provider of game-used Broncos gear.

Panini will make jerseys and other equipment available through its memorabilia division, Panini Authentic. Their website has a dedicated page for showcasing available pieces.

"We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors," said Panini America CEO Mark Warsop.

Panini has a similar deal with the Dallas Mavericks, which they signed after their NBA Championship in 2011.

As a part of the deal, Panini will also become a sponsor of the Broncos' official kids club, the Broncos Bunch. At least once a season, Panini will give away football cards at Sports Authority Field at Mile High.

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Ryan is a former member of The Cardboard Connection Writing Staff. His collecting origins began with winter bike rides to the corner store, tossing a couple of quarters onto the counter and peddling home with a couple packs of O-Pee-Chee hockey in his pocket. Today, he continues to build sets, go after inserts with cool technologies, chase Montreal Expos and finish off his John Jaha master collection and can be found onGoogle+.

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