Like many companies, sports memorabilia and licensed products conglomerate Dreams, Inc. didn't have the greatest start to 2009. For the six-month period that ended in late June, its revenue was down 16 percent from the same span in the previous year.
But that doesn't mean the company isn't exploring new opportunities, as it announced a big one on the same day its financial numbers were released. Dreams, Inc. is teaming up with the NCAA to operate the official online store of big time college football, located at Store.NCAAFootball.com.
Already live, the site looks to fulfill the needs of college football fans with a wide variety of products. Along with a full selection of jerseys, hats and clothing, the store also offers products like team DVDs and tailgating gear.
Football collectors may also be interested to note that the site serves as a gateway to a range of autographed memorabilia and collectibles, including helmets, jerseys and photos, as well as things like bobbleheads, stadium miniatures and water globes.
“This is an exciting new alliance, and we are thrilled to be working closely with the professionals at NCAA Football,” Kevin Bates, Dreams Retail President, said in a company press release. “We are confident that our e-commerce technology, coupled with our online marketing and cataloging expertise, will give college football fans across the country – and across the globe – a nearly unlimited selection of outstanding memorabilia and apparel. And, our superior customer service and same day shipping result in a great customer experience.”
Though the Dreams, Inc. name may not be immediately recognizable to sports collectors, it's almost a sure bet most are familiar with one or more of the hobby-related companies it owns and operates. Mounted Memories and Pro Sports Memorabilia are brands that are both leaders in the field of autographed memorabilia, while Field of Dreams is the leader among high-end store chain dealing in the same items in the United States.
Dreams is also the parent company of FansEdge, an online retailer that sells licensed products from over 200 sports teams and 1,300 individual athletes.
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