Upper Deck Sports Cards

upper-deck-logoThe word premium gets thrown around a lot in the world of modern sports cards, and not everyone agrees on exactly what it means. One thing most collectors would admit is that Upper Deck gave the concept of premium cards a huge boost when it introduced its first set of baseball cards in 1989, and the reaction to that landmark product changed the landscape of the hobby forever.

Company Overview
Just about every aspect of the 1989 Upper Deck Baseball set was a step up from what collectors had become accustomed to seeing out of baseball card sets. The card stock was better, the tamper-proof packaging was a first, and the hologram that helped prevent counterfeiting was a new innovative twist. As luck would have it, a young outfielder named Ken Griffey Jr. was also coming of age at the same time, and his card in that first Upper Deck set became one of the iconic rookie cards of the modern era.

Other card companies would follow Upper Deck's lead, but the privately held company continued to introduce many elements to its sets that are staples of the hobby in the early 21st Century. Upper Deck either invented or made the first widespread use of certified autographed cards, serial-numbered cards and game-worn memorabilia cards. More recently, it redefined beliefs of what people would pay for a single pack of cards with brands like Ultimate Collection, Exquisite and The Cup.

By the mid-2000s, Upper Deck was the industry leader, producing trading cards for all of the U.S. "Big Four" sports leagues, buying the remains of former competitor Fleer and nearly purchasing main rival Topps. It's dominance was dealt a bit of a blow when the NBA decided to go with Panini as its only basketball card partner beginning in late 2009, and another came when Major League Baseball elected to go solely with Topps starting with the 2010 season.

Upper Deck continues to make licensed sets of NFL and NHL (for whom it is the lone card manufacturer) cards, and has announced plans to continue making baseball cards thanks to a deal with the MLBPA. The company boasts brands like SP Authentic and SPx which have become staples across multiple sports, and its roster of exclusive spokesmen includes the likes of Michael Jordan and Sidney Crosby.

Through its Upper Deck Authenticated arm, Upper Deck also has a large presence in the field of autographed sports memorabilia. It also produces non-sports cards like the World of Warcraft collectible card game and has a deal in place to create cards and games based on Marvel Comics characters beginning in 2010.

Home Page: www.upperdeck.com

Current Product Licenses:

Customer Service: (P) 1-800-873-7332, (E) customer_service@upperdeck.com

Top eBay Listings

Upper Deck SP Authentic 2006 Football Hobby Edition Box New Factory Sealed
$52.95

2001 01 UD Upper Deck Hall Of Famers Baseball Hobby Box 24Ct.
$154.99

2006 06 UD Upper Deck SP Legendary Cuts Baseball Hobby Box 12Ct.
$129.99

1999 99 UD Upper Deck Black Diamond Baseball Hobby Box 30Ct.
$84.99

2013 UPPER DECK FOOTBALL HOBBY 12-BOX CASE!
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2014 Upper Deck Exquisite Golf Hobby 3-Box Case
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2007 08 Upper Deck SP Rookie Edition Basketball Hobby Box
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1995-96 UPPER DECK UPPERDECK UD SERIES TWO HOBBY BASKETBALL SEALED BOX
$50.00

2004 05 UPPER DECK HOBBY BASKETBALL 2 BOX LOT (JORDAN - LEBRON - KOBE AUTO ?
$70.00

2009 Upper Deck SP Authentic Baseball Hobby box
$177.95

2014 BENCHWARMER TORONTO TO EXPO EDITION HOBBY BOX (FALL EXPO EXCLUSIVE)
$129.95

SP AUTHENTIC HOCKEY SEALED HOBBY BOX 2010-2012
$119.00

2005 Upper Deck Past Time Pennants (Bonus Mitchell Ness Wool) HOBBY Box 2 Auto
$109.95

2013 Upper Deck SP Authentic Football Hobby Box
$99.95

Lot of (4) 2009 Upper Deck MLS Hobby Boxes
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2007 UPPER DECK Series 2 MLB Baseball Cards - Factory Sealed Hobby Box
$75.00
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Card Images

1989 Upper Deck Ken Griffey Jr. Rookie Card

1989 Upper Deck Ken Griffey Jr. Rookie Card

2009-10-upper-deck-hockey-sidney-crosby

2009-10 Upper Deck Sidney Crosby Base Card


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