The National Treasures brand is an ultra high-end product manufactured by Panini that dates back to 2006. First released in football, the set featured short printed, serial numbered cards of legends, fan favorites, super stars and rookies complete with autographs, and a wide array of premium memorabilia. Referred to as a high-risk, high-reward type product, the retail price of the product puts it out of reach for most collectors. Fortunately, individual cards perform well on the secondary market and provide an alternative for collectors unable to afford the high-end offering. Interesting to note, the National Treasures moniker itself was also used in a sport in which the brand has never been released, hockey. In 1997-98 the Donruss Preferred product used the name as an insert set which had first been used earlier in the year in Donruss Preferred Baseball.
A New Era of Collecting
National Treasures was just one of several products introduced in a three year period, between 2003-2006, that helped solidify the current hobby market with a “hit” based focused. One such product that had been released by a competitor in basketball, set the stage for the National Treasures brand debut in that sport during the 2009-10 season. The international interest in basketball card collecting made the release an instant hit. Prices for boxes and cases escalated quickly as a result of supply/demand economics. As a direct result, single card prices reached new plateaus for modern cards and cemented the brand as a staple in the release calendar.
Baseball Collectors Rejoice
In 2012, baseball collectors, forced to simply drool on the sidelines for years had their opportunity to enjoy the product. Dominated by retired greats and legendary Hall-of-Famers, the product relied heavily on relics from such players as Ty Cobb, Shoeless Joe Jackson, Napoléon “Nap” Lajoie and other players of that ilk to market the product. Despite not having an MLB license, meaning player photos could not display uniform logos, the creative staff at Panini America utilized some creative photography to deliver a solid product offering for baseball card collectors.
National Treasures Card Sets
Browse our database of National Treasures trading card sets, which feature product reviews, set checklists, expert analysis, price comparisons, and more.