Leaf

Leaf Trading Cards, as it exists today, was founded in 2010 by the owner of Razor Entertainment’s Brian Gray. While the Leaf company dates back to the 1940’s when it was a confectionary manufacturer, the brand name itself as been associated with trading cards for equally as long, having produced one of the most iconic postwar vintage sets, 1948-49 Leaf Baseball, which featured the rookie card of Jackie Robinson. The company continued to produce cards even after it was purchased in a private equity deal in 1983 that also included the rival Donruss company. The new company was called Leaf Inc. The company’s 1990 release set the stage for a new era of trading card production. The cards utilized a premium card stock, vivid color photography and detailed statistical information. The set also featured key rookie cards of Sammy Sosa and Frank Thomas.

Changes

Leaf Inc. eventually became part of Donruss Playoff and later Panini America. The brand name was utilized in many products across multiple sports, most notable of which were Leaf Certified and Leaf Limited. Despite using the brand name, the trademark was not actually part of the intellectual property controlled by the company. In 2010, Razor’s Brian Gray, became aware that the Leaf brand name was available and quickly purchased the trademark rights. This gave Gray a brand with history, tradition, and name recognition that could cover both the sports and entertainment genres in which he had been very successful. You can read an interview with Brian conducted at the time here. The first newly branded Leaf product was 2010 Leaf MMA, a mixed martial arts product that debuted in September of that year.

Moving Forward

Since that time, Leaf has gone on to produce trading card products in baseball, football, basketball, hockey, boxing, tennis, wrestling, poker and entertainment. The company recently paid homage to its roots with the release of 2012 Leaf Memories which utilized the original 1990 Leaf Baseball design and prominently featured original buyback cards that were autographed and randomly inserted into packs.

Leaf Trading Card Sets

Browse our database of Leaf Trading Card sets, which feature product reviews, set checklists, expert analysis, price comparisons, and more.