Panini Previews 2010-11 Gold Standard Basketball

Panini Previews 2010-11 Gold Standard Basketball

Panini has released a video that features 2010-11 Gold Standard Basketball. The box is shaped like a bar of gold and contains one high-end pack of cards. Our profile of the set, which will release this week, can be viewed here.

Inserted in packs are five instant win "Golden Tickets," similar to Willy Wonka's famed promotion from Charlie and the Chocolate Factory. The prizes include:

  • A chance to meet Kobe Bryant
  • Attend and take part in a Wesley Johnson shoot-around
  • Attend and work at the NBA Rookie Photo Shoot
  • An all-expenses paid trip to the NBA All-Star Game
  • The opportunity to build your own box of 2011-12 National Treasures

Also, at the eight-minute mark, previews of the 14 karat solid gold cards of Magic Johnson, Dirk Norwitzki, Blake Griffin and Kevin Durant can be seen. An additional 46 players have one-of-one solid gold cards randomly inserted into packs as redemption.

The full video can be seen here.

Fans who want to get in on the "Gold Standard" action are eligible to win a free box by "liking" Panini Authentic, the company's memorabilia line, on Facebook and "following" them on Twitter. Once Panini Authentic reaches 500 followers/likes on Facebook and/or Twitter, a winner will be chosen.

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2010 11 PANINI GOLD STANDARD BASKETBALL HOBBY BOX SEALED! FREE SHIPPING!!
$122.21
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2010-11 Panini Gold Standard Golden Age #8 Rick Barry # 299 BOX 300
$2.16
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2010-11 Panini Gold Standard Golden Anniversary #2 Elgin Baylor # 299 BOX 300
$1.95
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2010-11 Panini Gold Standard Golden Anniversary #3 Rick Barry # 299 BOX 300
$1.95
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2010-11 Panini Gold Standard Golden Anniversary #15 Julius Erving # 299 BOX 300
$3.25
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2010-11 Panini Gold Standard Golden Anniversary #16 Clyde Drexler # 299 BOX 300
$2.60
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2010-11 Panini Gold Standard Golden Anniversary #20 Magic Johnson # 299 BOX 300
$5.20
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2010-11 Panini Gold Standard Gold Nuggets #15 Rajon Rondo # 299 BOX 300
$2.56



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Trey Treutel is an Ole Miss grad and a lifelong sports fanatic. He is a huge fan of the NBA and NFL, as well as soccer, college basketball and college football. As a kid, he collected football and basketball cards. As an adult, he started collecting basketball cards again on a whim, and has since expanded to other sports and entertainment options. Find Trey on Twitter at @datreute.

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