2012 Panini Contenders Football Target Retail Packs Get Exclusive Inserts
Every week during the 2012 NFL regular season, Panini and Pepsi partnered to acknowledge the league's best rookies. In doing so, Panini created a set of virtual cards that showcased its various 2012 football card brands. They're not just for the computer screen anymore. 2012 Pepsi Max NFL Rookie of the Week inserts have found their way into 2012 Panini Contenders Football retail packs sold at Target.
The 17-card set is led by Robert Griffin III, who led rookie voting in seven of the 17 weeks. He's followed by teammate Alfred Morris and Andrew Luck, who both appear on three cards in the set.
Panini has also produced five specially stamped Red Prizm Die-Cuts, one for each of the 2012 Pepsi Max Rookie of the Year Finalists. These cards are limited to 35 copies or less.
Here's a checklist including which set's design the card is inspired by:
2012 Panini Contenders Football Pepsi Max Rookie of the Week Checklist
Week 2 Trent Richardson - 2012 Panini Prestige
Week 3 Andrew Luck - 2012 Elite
Week 4 Robert Griffin III - 2012 Panini Rookies & Stars
Week 5 Andrew Luck - 2012 Panini Momentum
Week 6 Robert Griffin III - 2012 Panini Prominence
Week 7 Alfred Morris - 2012 Panini Gridiron
Week 8 Andrew Luck - 2012 Absolute
Week 9 Doug Martin - 2012 Panini Black
Week 10 Russell Wilson - 2012 Panini Crown Royale
Week 11 Robert Griffin III - 2012 Panini Limited
Week 12 Robert Griffin III - 2012 Panini Contenders
Week 13 Robert Griffin III - 2012 Panini Prizm
Week 14 Alfred Morris - 2012 Prime Signatures
Week 15 Kirk Cousins - 2012 Panini Totally Certified
Week 16 Robert Griffin III - 2012 Panini Playbook
Week 17 Alfred Morris - 2012 Panini National Treasures
2012 Panini Contenders Football Pepsi Max Red Prizm Die-Cut Rookie of the Year Nominee Checklist
Check out a full 2012 Panini Contenders Football Pepsi Max Rookie of the Week gallery on Panini's blog.